Vitamin She

Plot

Jigar (Dhvanit Thaker) is a very happy-go-lucky freedom lover guy who has a little fear about love from his childhood. His friends convince him that he needs a girl (Vitamin She) in his life to make life worth living. One day Jigar accidentally meets Shruti (Bhakti Kubavat) and falls for her. After some time they both become intimate and everything is glossy and colorful in their life. However, after some months, their illusion breaks. Both start to fight over the smallest things. Jigar realizes that love is not eternal but it comes with an expiration date. As they gradually break up with each other, Jigar starts to hate girls. The rest of the film is the story dealing with how Jigar and Shruti learn to understand the true meaning of love and how they unite.

Writing

Writing of the film was started in September 2014. Co-writer of the film Mohsin Chavada admitted the film was based on a real life experinces of the writer's team.

Direction

Director Faisal Hashmi has described the film as more of a "Real life incidents" story as opposed to a "rom-com". He stated, "We as a men blame girls for their nagging behaviour. But what we don't understand is; there is a hidden love behind it. I wanted to make a movie which is close to reality. In my mind, I wanted it to be something you could relate to. It's about a year in a young guy's relationship. Hashmi also stated that Bhakti's character, Shruti, is based on a stock character type; "Yes, Shruti is an immature view of a woman. She's Jigar's view of a woman." Most of the movie contains voice over, that's why Faisal Hashmi wanted an actor who has an excellent command on language. Hence by the request of producer Sanjay Raval, Dhvanit Thaker was approached for the lead role and he agreed in the very first meeting.

Filming

Shooting of the film started on 7 May 2015 in Palanpur and successfully completed its first schedule. Second schedule was delayed due to unavailability of some artists. Gradually the second schedule was completed in August 2015. AFter that the film took long time in post-production and faced major delays in release due to demonetization and major bollywood releases.

Soundtrack

Music for the film is composed by Mehul Surti. The music received very positive response upon its release and praised.

Release

The film was released on 28 July 2017.

Reception

The film opened to mostly positive reviews. Divya Bhaskar rated it 4/5 stating that "It's a movie which will make your weekend enjoyable. As a director Faisal Hashmi should be given full marks for this entertaining film. Buddybits rated it 3.5/5 and praised performances, music, direction and dialogues and noted "it’s surely the vitamin must taking." Shruti Jambekar of The Times of India rated it 3/5 calling it "decent entertainer". She praised it for performances, music and direction. Newsfolo.com gave it 3/5 stating it as one time watch movie with some twists of comedy and romance. Movieboxofficecollection.com gave it 4/5 and praised the movie. However, Jayesh Adhyaru of DeshGujarat rated it 2.5/5 and praised its music but criticized its pace and writing.