Industry Cookware Website www.VitaCraft.com Number of employees 100 | Founded 1939 Type of business Private | |
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Vita Craft Corporation is a manufacturer of multi-ply (5, 7, and 9 ply) stainless steel cookware as well as other cookware products. The cookware is manufactured and sold in the United States, but the majority of sales are from the Asian and European markets. In the United States, Vita Craft is sold door-to-door and at food-related events and conventions using a direct selling model. In Asia and Europe, Vita Craft is sold in department stores.
Company history and focus
The company was founded in 1939 after research and development by two cookware specialists from Seattle University and University of Wisconsin. Vita Craft's cookware is stainless steel with an aluminum core. The "vapor seal" lids are designed to prevent heat and moisture from escaping when the lid is secured, which results in "waterless" cooking. According to the company, waterless cooking requires less heat and less pressure, while more vitamins and minerals are retained in the food. In addition, some pans are manufactured with multiple layers of metal to distribute heat more evenly in cooking.
In 1966, Vita Craft Corporation wanted to expand their facilities to the land that housed a jail built in 1843. As a result, a group of citizens formed the Shawnee Historical Society and moved the jail to Shawnee Town, where it stands today.