Area served Worldwide CEO Scott Miller CFO Donna de Winter Number of employees 700 Type of business Private | Website www.visioncritical.com Chairperson Philip C. Deck Headquarters Vancouver, Canada Founded 2000 | |
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Industry Software and market research Key people Andrew Reid (Founder and Chief Product Officer), Angus Reid (Executive Chairman), Scott Miller (Group CEO) Products VC Insight Communities, VC Surveys, VC Discussions, VC Voice of Market, add+impact, VC IdeaScreen, and VC IdeaHub Profiles | ||
Vision Critical provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers. Based in Vancouver, the company was founded by Andrew Reid in 2000 and as of 2013 has worked with over 650 brands around the world. Vision Critical is Canada’s 16th-fastest-growing software development company, according to PROFIT magazine’s PROFIT 500. The company is also one of the top five SaaS companies in Canada, according to Branham300.
Contents
History
After going to film school and working with interactive companies, Andrew Reid realized that the research industry was behind in technology and started Vision Critical in 2000.
In 2004, Angus Reid, Andrew Reid’s father, joined the company. Wellington Capital, a privately held bridge financing and venture debt fund, invested in Vision Critical in October 2006.
In 2009, Vision Critical won the Forrester Groundswell Award with customer NASCAR for the Official NASCAR Fan Council. And in 2011, the company installed its 500th online community.
The company announced that it raised $20 million in funding from OMERS Ventures, the venture capital investment arm of Canadian pension funds company OMERS, in August 2012. In September of the same year, 'Scott Miller was appointed to group CEO, while Andrew Reid became the Chief Product Officer. Later that year, Vision Critical made the Deloitte Fast 50 for the fifth year in a row.
Vision Critical had about $80 million in revenue in 2012.
In May 2013, Research Now, a leader in market panels, joined Vision Critical’s global partner program to deliver Vision Critical Insight Communities to Research Now clients and prospects. In the same year, Vision Critical hired Donna de Winter as its chief financial officer, Kobi Ofir as its chief technology officer, and Ryan Merkley as managing director and senior vice-president, Public Affairs. In 2014, Derek Smyth joined the company as its chief revenue officer.
The company has employees globally. Customers include Banana Republic, Discovery and NASCAR.
Business
Vision Critical’s products include:
The company has won numerous awards, including being named a Gold winner in the Most Customer Friendly Company of the Year category in the Best in Biz Awards 2013 International competition.