CastArt Neill (Steven Emory), Jackie Neill (Rachel Emory), Bart Sumner (Howard), Uke (Eli), William Toddie (Chief of Police), Lisa Cohen (Joanna Baker) Release date1987 (1987) WriterGary P. Cohen, Paul Kaye Executive producersSalvatore Richichi Jr., James Going Similar moviesVacancy, Carver, Ab-normal Beauty, Mortal Remains, The Cohasset Snuff Film, Trapped
TaglineCould this happen at your video store?
Video violence 1987 trailer
Video violence also known as Video Violence... When Renting is Not Enough is a 1987 American Independent horror film directed by Gary Cohen. The film is shot with a VHS camera similar to many rental films of the 1980s and early 90s.
Unsuspecting couple Steve and Rachel become completely immersed in a town of blood-drunk crazies. Led by sickos Howard and Eli, these backwater psychopaths produce and watch their own snuff movies, in which the victims are outsiders or citizens trying to leave the close-knit community of killers. One day an unmarked tape shows up in the return bin of Steve's just-opened video store, and it's the town postmaster being savagely mutilated. "Can it be real, or just a gag?" wonders Steve. He'll soon discover the horrifying answer...
Writer/director Gary Cohen came up with the idea for the film while working as a video store clerk. A fan of the Golden Age of Hollywood, he was disheartened by the fact that horror films, particularly slashers, were the most popular films among his clientele. The idea for the film came about one afternoon when a young mother with her children asked if the film I Dismember Mama contained any sex. Cohen informed her that he was unsure about the film's sexual content but that he knew it contained graphic violence. The woman decided to rent the film, telling Cohen that as long as the film were devoid of sex, she considered it appropriate viewing for her children. The same exchange occurs in Video Violence, concerning the film Blood Cult. Cohen had initially secured the use of a local access television station to edit the film over the course of two six-hour shifts. When the station owner found out that Cohen was editing a horror film, he reneged on the agreement and only permitted Cohen the use of the station for two hours during the second shift. After the film's editing was complete, Cohen shopped it around to multiple distributors, only two of which responded. Cohen sold the rights to Camp Video because they were the only ones to offer to design video box art.
In 2007, Camp Motion Pictures released the film on special edition DVD including the sequel Video Violence 2. Cohen also directed a sequel: Video Violence 2 as well as Captives, shot between the two VV films. All three have recently been re-released by Camp Video as part of their Basement collection.