Type Corporation Products Advertising Website ViamediaTV.com | Industry Cable television Number of employees 350 Founded 2001 | |
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Key people Mark Lieberman, President & CEO
Chris Black, Chief Financial Officer
Randy Lykes, Chief Technology Officer
Becky Jones, Chief Marketing & People Officer
David Solomon, Chief Revenue Officer
Rick Tarvin, EVP of Sales
Billy Stewart, VP of Digital Sales & Ops
Derek Mattsson, President of Placemedia Headquarters Lexington, Kentucky, United States Founders Todd Donnelly, Jeff Carter Profiles | ||
Viamedia is the largest independent cable TV ad management company for local, regional and national advertising, programmatic and ad tech solutions in the United States. The company currently has more than 12,000 active and prospective advertisers nationwide.
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With headquarters in New York City and Lexington, Kentucky, Viamedia sells advertising on behalf of U.S. cable and telecommunications service providers, utility companies and municipalities. The company manages the sales, operational and technical back room functions for 60 MVPDs (aka cable companies) across 71 DMAs in over 30 states, delivering ads into nearly one million spots daily. Viamedia has more than 350 employees nationwide.
Viamedia also owns Placemedia, a fully automated programmatic planning and buying solution for linear television.
History
Viamedia was founded in 2001 by Jeff Carter and Todd Donnelly. In January 2011, Viamedia announced that it has partnered with Lake Capital, a private equity firm that invests exclusively in service-based companies. In 2014, Mark Lieberman was hired as President and CEO, having previously served as co-founder and CEO of TRA, a television and Big Data analytics, software and research technology firm acquired by TiVo.
Since then, the company has earned Multichannel News’ Innovator Award for technological developments in audience targeting and reporting, has been named a Top Operator by Cablefax back-to-back years and received the Affiliate and Partnership Marketing award at the 2014 FAXIE Awards for its “Your Partner for Ad Sales” campaign.
Placemedia
A wholly owned subsidiary of Viamedia, Placemedia is a fully automated supply-side programmatic planning and buying solution for linear television. The company combines multiple consumer databases, viewing behavior from millions of household set-top boxes, and a proprietary technology platform that automatically places media buys to reach highly targeted audiences.
The company currently represents more than 30 billion impressions monthly in nearly 100M TV households across 210 DMAs.
Placemedia’s platform connects demand side players (agencies and advertisers) with aggregated television ad inventory from Placemedia’s supply side partners MVPDs and cable TV networks. Using its application program interface (API), Placemedia’s programmatic platform has been directly integrated into Demand Side Platform (DSP) partners’ preexisting systems.
Placemedia is headquartered in Salt Lake City, Utah.
Services
Viamedia provides media solutions for more than 12,000 local, regional and national advertisers, including inserting advertising onto cable networks such as ESPN, TNT, FOX News, Lifetime, HGTV, A&E, Hallmark Channel and others. In addition, the company has a relationship with National Cable Communications, a spot cable advertising representation firm, to facilitate national sales by enabling advertisers to reach all households within a given market through multiple operators.
The company also offers a true multi-screen solution for advertisers across the US. This includes pre-roll video, SEM and mobile.
Operations
Viamedia technically inserts, delivers and verifies nearly one million 15 and 30-second television spots each day. Viamedia also provides advertising technical sales functions including research, traffic and billing, video encoding, and technical assistance and monitoring.
Awards and recognition
In 2016, Viamedia CEO, Mark Lieberman, was inducted as a Cable Center Cable Pioneer.
Viamedia executives have been named to the Cablefax Top 100; Cablefax Most Powerful Women in Cable; Cynopsis Top Women in Digital; Cablefax Most Powerful Women in Technology; and Multichannel News’ “40 Under 40” list.
Viamedia received the Affiliate and Partnership Marketing award at the 2014 FAXIE Awards in NYC for its “Your Partner for Ad Sales” campaign.
Viamedia’s programmatic platform, Placemedia, was awarded the 2014 Innovator Award by Multichannel News.
Viamedia was named a Top Operator by Cablefax back-to-back in 2013 and 2014.
In 2014, Viamedia was named one of the Top 100 Companies in Fiber to the Home Industry by Broadband Communities.