Type Sociedade Anónima Area served Brazil Founded 2010 Parent organization GPA | Industry Retail Headquarters Brazil Number of locations 975 | |
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Traded as BM&F Bovespa: VVAR3, VVAR4, VVAR11 Key people Ronaldo Iabrudi, (Chairman)
Peter Estermann, (CEO) Revenue R$ 19.819 billion (2016) Stock price VVAR11 (BVMF) R$ 10.37 0.00 (0.00%)31 Mar, 5:06 PM GMT-3 - Disclaimer CEO Líbano Miranda Barroso (Apr 2014–) Subsidiaries Casas Bahia, Industria de Moveis Bartira Ltda. Profiles | ||
Via varejo s a
Via Varejo is a Brazilian retail company founded in 2010 through the merger of retail companies Casas Bahia, owned by the Klein family, and Ponto Frio, owned by Grupo Pão de Açúcar.
Contents
History
In December 2009, Grupo Pão de Açúcar purchased Casas Bahia and transferred its retail units to Globex Utilidades SA, Ponto Frio's parent company which was purchased by the group in June earlier that year.
The company operates retail online through its subsidiary Nova Pontocom, an e-commerce company that was born in 2010 by the merger of the online operations of Casas Bahia, Ponto Frio, and Extra, a hypermarket chain owned by Grupo Pão de Açúcar. Nova Pontocom holds 18% of the market share in Brazilian online retail.
In early 2012, Globex Utilidades officially changed its corporate name to Via Varejo.
In May 2013, it was announced that the Klein family is planning to sell as much as R$ 2 billion (16%) worth of their stake in the company through an IPO. 53.7 million common shares of the family's stake began trading on December 16, 2013. Via Varejo raised R$ 2.845 billion through a public offering of shares. Three quarters of the amount raised went to the Klein family, while the rest went to GPA. Ownership of the company has changed to GPA with 43.3%, the Klein family with 27.3%, and minority shareholders with 29.3%.
In October 2013, it was announced that Via Varejo will acquire the remaining 75% stake of Móveis Bartira, an exclusive provider of furniture for Casas Bahia and Ponto Frio, founded by Samuel Klein in 1962.
In June 2014, Cnova, a global e-commerce company with a total gross merchandise volume of $4.9 billion, was created through a joint venture between Casino, GPA, Via Varejo and Exito. Cnova will be directly owned 46.5% by Casino (including its subsidiary Exito) and 53.5% indirectly by GPA, Via Varejo and certain founding shareholders of Nova Pontocom.
Operations
Via Varejo holds a 21.9% stake in Cnova, which owns and operates the following online stores: Extra.com.br, Casasbahia.com.br, Pontofrio.com, Cdiscount.com.br, Barateiro.com, Pontofrio Atacado, and eHub.com.br.
As of December 2016, the company has 975 stores in Brazil, distributed under the brands Casas Bahia with 752 stores and Ponto Frio with 223 stores. The state with the largest number of Casas Bahia and Ponto Frio stores is São Paulo, with 302 and 96 stores respectively.