Type Subsidiary Area served Worldwide | Founder Janine Popick | |
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Founded San Francisco, California, U.S. (2001 (2001)) Headquarters Blue Shield of California BuildingSan Francisco, California, U.S. | ||
VerticalResponse, Inc. is an American company providing software for sending email marketing, online surveys and direct mail for direct marketing campaigns. VerticalResponse’s market research has been quoted by multiple media outlets, including The Miami Herald, Associated Press, Bloomberg Businessweek and Forbes.
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Frank s franks grow your business with email marketing from verticalresponse
History
Janine Popick launched Vertical Response in 2001 after spearheading direct and Internet marketing programs for brands including NBC Internet; XOOM.com; Claris Corp., a wholly owned subsidiary of Apple Inc.; and Symantec Corporation. The company secured $1.4 million from 18 angel investors in its first four years of existence. It turned its first profit in 2005.
In late 2011, VerticalResponse acquired privately held Roost, a social media marketing technology company which provides an online tool for managing social networking marketing campaigns.
In 2013, VerticalResponse was acquired by Deluxe Corporation.