Type Private (Limited) Headquarters Rochester, Kent, UK Founder Moni Varma | Industry Food Website www.veetee.com Founded 1987 | |
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Veetee Rice Limited is one of the largest rice companies in the UK, supplying rice to supermarkets including Waitrose, Asda, Tesco, the Co-op, and exporting internationally to over 50 countries, from its headquarters in Rochester, Kent. The Company imports its rice from India, Pakistan, America, and Thailand.
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History
Veetee was founded in Perivale, a suburb in the London Borough of Ealing, by entrepreneur Moni Varma in 1987. The need to move to larger premises led to the company’s relocation to Rochester in 1990. In 2007, Veetee launched its range of microwaveable rice, Dine In. The product was awarded the Grocer New Product Award because of its pioneering production method. In 2011, Veetee was listed as the 8th fastest growing company in the UK in the Sunday Times Fast Track 100. Today it offers various types of rice such as basmati, long grain, Goan, Camargue red, rozana and microwaveable rice.