Vande Mataram (album)

Background

In 1996, when Rahman had gone to Bombay (now Mumbai) to attend the Screen Awards ceremony, he met his childhood friend Bharat Bala. During this meeting both had discussed a proposal for an album to commemorate 50 years of Indian Independence in 1997. In 1997, the International music label, Sony Music, entered the Indian market in a big way. They were looking to promote Indian artistes internationally. And the first person to be signed up by Sony Music from the Indian sub-continent was A.R.Rahman, on a three-album contract. The financial details of the contract were not disclosed but Industry experts believe it to be the largest of its kind in India. Rahman suggested the idea that he had discussed with Bharat to Sony Music India and was immediately accepted. Called Vande Mataram, it was a tribute to the motherland and featured songs to mark the three colours of the Indian Flag .

A. R. Rahman conceptualized the album to commemorate the fifty years of India's independence and to pay tribute to India. Prior to the release, Rahman said: "I dedicate this album to the future generations of India. I wish that this album inspires them to grow up with wealth of human values and ethics that this country is made of". Several postcards were supplied with the album, so as to spread messages of aesthetic values. The themes were

Development

Sony asked him to choose from any of its international stars to work with and supposedly even suggested the name of Celine Dion. But Rahman settled, very appropriately, for the Pakistani Sufi music singer Nusrat Fateh Ali Khan and Sting's guitarist Dominic Miller. Rahman had decided that he would definitely work with Nusrat Fateh Ali Khan after he attended his performance in Delhi. Explaining his choice, "I don't want to collaborate with just a name. I must feel something for the person and relate with his work. I've seen several famous names collaborating on songs and albums , but they remain just two names. There's no chemistry. It's like oil and water. They can' t come together." He went all the way to Pakistan to record the "Gurus of Peace" number with Khan. This is supposedly the first time that an Indian and Pakistani artiste have come together to create this kind of music. Rahman worked overtime for this prestigious project that his film assignments went behind schedule.

About the development of "Maa Tujhe Salaam", Rahman says: "In late January, on the 27th day of Ramzan, an auspicious time when legend has it that angels open the gates of heaven and all prayers are answered, I descended on my studio. It was 2 AM and my sound engineer had disappeared. And so I called Bala (Bharat Bala) and when he arrived I told him you're the sound engineer. And then I sang for the first time, a few verses for just the two of us. "It was magical," says Bala. "He laughed, then he cried," says Rahman.

Rahman chose Mehboob, who had written songs for Bombay, Rangeela etc. for Rahman, as the lyricist. He was given an instruction: no archaic verse. Don't create anything that "youngsters would respect but never sing", says Mehboob.

Release

In March 1997, amid Sony Music executives in Mumbai, came a sort of penultimate test. Sridhar Subramaniam, director, marketing, Sony Music India says: "Everybody was really nervous. It's an exhausting song and Davis Martin, head of Sony Music Asia doesn't speak a word of Hindi, but in 40 seconds we knew. It was fresh, new." It got better. In May, at a Sony conference in Manila, where the bigger the name you can drop means the more attention you get, they got 20 minutes. When the songs from the album was played, pre-release, at the Sony Music conference in Manila, Sony Music executives representing various Sony Music sub-labels reportedly went berserk and clamoured for the international rights of the album. They played the song; pandemonium reigned. The head of Columbia records (a Sony label) said, "It's unbelievable, I want it." The head of Epic records (another Sony label) said, "I don't care, I want it." Says Subramaniam: "It was the hit of the conference."

Amid great hype, the album was released on 12 August 1997, three days prior to the 50th day of Indian Independence. The Indian release had only 7 songs while the International release had two additional songs "Masoom" and "Musafir". Later "Masoom" was released in India in the album Gurus of Peace and "Musafir" in the album MTV Total Mix.

Reception

The album was met with overwhelming responses. Rahman became the first Indian artist of popular music to go international when Vande Mataram was released simultaneously in 28 countries across the world. Rahman himself performed live at Vijay Chowk in New Delhi on the eve of the Golden Jubilee of Indian Independence to a packed audience that comprised the Prime Minister of India, Inder Kumar Gujral. The album was a big success, and was sold 107 copies in the releasing hour, over five lakh copies in the first week, and over 1.5 million copies in the releasing year (figures include Indian sales only). It did extremely well internationally too becoming the largest selling Indian non-film album internationally.

Screen India's reviewer said, "A. R. Rahman's tribute to India in its 50th year of independence was a well-synchronised effort. Both, Rahman's music and singing, were appreciated, and the lead track "Maa Tujhe Salaam", with its brilliant orchestration, is a befitting '90s ode to the motherland. Another highlight is Rahman's duet with Ustad Nusrat Fateh Ali Khan, "Gurus of Peace"." Allmusic's Stephen Thomas Erlewine gave the album a rating of 4.5 out of 5 stars, describing it as "a vibrant, exciting album that has the potential to reach beyond the traditional world music fan."

Initially there was some negative criticism against Rahman for using phrases of India's national song "Vande Mataram" in the title track; "Maa Tujhe Salaam". With the immense popularity and widespread appeal for the song from all over India, much of this criticism was ignored. The song "Maa Tujhe Salaam" got repeated airplay in the world music category on radio and television channels across the world.

Track listing

Personnel

Production

Post production

Design

Covers

Stanford Raagapella, a South Asian fusion a cappella group, has created an a cappella version of the song Maa Tujhe Salaam