Valera is a city in Trujillo State in Venezuela, situated between the rivers Momboy and Motatán. The current mayor is José Karkom, who has had that post since 2013. The city is home to Italian, Portuguese, Chinese, Colombian and Spanish communities. It is also home to the Universidad Valle del Momboy, a private university, as well as the Instituto Universitario de Tecnología de Trujillo (IUTET). Also, the Universidad Nacional Experimental Simón Rodríguez (UNESR), the Universidad Pedagógica Experimental Libertador (UPEL), among others.
The city is the commercial center of Trujillo state, and a gateway to the Andes region of Venezuela. It has a vibrant business community, as well as a diverse and educated workforce. As the economic and commercial center of Trujillo state, Valera is a leading distribution centre for the agricultural products in Venezuela, in which sugarcane, cacao, coffee, fruit, and grains are cultivated. Flour milling is a principal industry. The area has traditionally supplied about one-fourth of the nation’s wheat. In recent years the city grew with the construction of many new buildings and new malls such as the Plaza Center (centro Comercial Plaza) which has 5 movie teathers from Cinex and other smaller malls.
Valera has its name from Marcos Valera. The date of its founding is not certain, although several historians agree that it was founded on 25 August 1811. Others say that it was in 1817 on land owned by Doña Mercedes Diaz de Teran and Dr. Gabriel Briceno. The location of Valera is privileged for its commercial and industrial development, because it is a point of intersection between the routes: Merida - Maracaibo - Caracas - San Cristóbal.
Valera has modern commercial buildings, such as: Plaza mall, Arichuna mall, Centro Comercial las Acacias, CC Edivica, CC.Vigen del Carmen, CC Diego Andres, CC Canaima, Ateneo (cultural activity), Hotels, Avenues, Park of Illustrious (Parque de Los Ilustres) and Agricultural Fair Park (Parque Ferial Agropecuario), named for its founders.
The municipality is composed of six parishes: Juan Ignacio Montilla, la Beatriz, la Puerta, Mendoza Fria, Mercedes Diaz and San Luis
The city has three daily papers, the Diario de Los Andes, Todo Primicias and the Diario El Tiempo,  along with several radio stations, including Angel FM 93.7. Others include Radio Única.  Valera also publishes the Magazine Cars Trujillo, its first magazine about cars.
The city has a national Airport called Antonio Nicolas Briceño with a 2.000 meters runway which connects the region with the capital Caracas.Los Andes
Superior 88.3 FM.
Come FM 89.7.
Domingo Sabio 91.1 FM.
Weather Radio 91.5 FM.
Paisana 92.5 FM
Az 93.1 FM.
Exitos 93.7 FM.
Super K 94.3 FM.
Esmax 94.7 FM.
Comes FM 95.7.
Globe 96.1 FM.
Brava 96.9 FM.
Ula 97.9 FM.
9.5 Solidarity FM.
Peace FM 9.9.
Unica 99.9 FM.
Rumbera Network 101.1 FM.
RNV Activa 101.9 FM.
CNB 102.5 FM Trujillo.
Super Active 103.5 FM.
Trujillana 104.5 FM.
Venezuela National Radio 106.5 FM.
Valerana Stereo FM 106.9.
The city of Valera has three regional channels:Plus TV, UHF channel 48 and channel 7 on cable.
Come TV, channel 8 on cable.
Tv Andes (in testing), channel 16 and 10 on cable.
Also is available Directv and Intercable with a extended grill with more than 50 international channels
Home of Trujillanos FC (venezuelan soccer league) a first division soccer club that has its headquarters in the Luis Loreto Lira complex