Name Valarie Zeithaml | ||
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Title David S. Van Pelt Family Distinguished Professor of Marketing Discipline Marketing Sub-discipline Services marketing, Service quality Institutions UNC Kenan–Flagler Business School, University of North Carolina at Chapel Hill Notable works Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy Similar Gerald Zaltman, George Zinkhan, Richelle Parham | ||
Valarie zeithaml unc kenan flagler professor
Valarie Zeithaml is a marketing professor and author. She is the David S. Van Pelt Family Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. Zeithml is an expert in the area of Services marketing and Service quality. In the 1980s Zeithaml and her co-authors developed SERVQUAL a quality management framework for services. She was named a Thomson Reuters Highly Cited Researcher in the report on "The World's Most Influential Scientific Minds."
Contents
- Valarie zeithaml unc kenan flagler professor
- Valarie Zeithaml A Career Built on Service Quality Services Management and Customer Equity
- Books
- References
Valarie Zeithaml: A Career Built on Service Quality, Services Management, and Customer Equity
Books
References
Valarie Zeithaml Wikipedia(Text) CC BY-SA