VKC Footwear

History

The Group was established on 17 August 1984 with venturing into a Hawai Sheet manufacturing unit. Later on Hawai straps were also inducted to the production line and in 1986, VKC group launched the first product with its own brand name VKC Hawai in the market with an initial production of 600 pairs per day. By 1989 the production increased to 5000 pairs a day and by 1996 it was increased to 17000 pairs.

In 1987, the group initiated the floating of the first RPVC (Rigid Polyvinyl Chloride) footwear manufacturing unit in the Kozhikode, Kerala. This product also got very good acceptance in the market. This has paved the way for a rapid change in the footwear industry itself. Within a few years the number of Rubber and RPVC units grew to more than 80 numbers in this region.

In 1994 the group ventured the first unit in Kerala to manufacture footwear from virgin PVC. This resulted in a drastic change and the multinational brands confronted competitions from the local brands. In 1998 the group ventured into the first Micro Cellular PVC footwear in Kerala with the help of imported plant and machinery. "Quality at affordable price" made the VKC groups products popular in the market day by day.

In 2001 the group introduced the first Air Injected PVC DIP footwear manufacturing unit in the South India. In 2003 the group missioned the first Injected EVA manufacturing unit in South –Central India. In 2006 the group started backward integration to produce EVA compound for Injection and initiated the first EVA compounding plant in the South –Central India.

In 2007, the group initiated the Manufacturing of PU DIP footwear at affordable price for common man. The production capacity also shoot up to two lakhs of PU footwear per day.

The company had achieved a prominent position in the footwear market of India. The main markets which are being focused by the company are South & South-Central part of India & Expanding to the rest part of India. Apart from India, the Group have its market in more than 15 countries including GCC Countries, Singapore & Malaysia.

VKC Group of Companies

The Group consists of 25 Strategic Business Units across Kerala, Tamil Nadu, Karnataka, AndhraPradesh,Telangana, Gujarat and West Bengal with 30 working Directors and more than 100 shareholders. The Annual Group turnover recently exceeded INR 1500 Crores (approx. 232 Million USD).

Today, More than 6000 employees which includes professionals, graduates, and workforce directly & almost same number of people are associated with the Group indirectly.

The good quality and variety in models of VKC products has helped the Group to face the market competition positively. The Group has been able to maintain the quality of the products by adopting foreign technologies. The group is now looking for further avenues in the field of footwear to stretch their hands.

Brands From VKC Group

VKC Pride,
VKC Trendz,
VKC Stile,
VKC Lite,
VKC Hawai,
VKC Junior,
VKC Slipons,
VKC Smartak,
WalkaroO,
Skalino,
Vestire,
U4ic,

Corporate social responsibility

VKC Group has constituted a Charitable organization named "VKC Charitable Foundation" and this Trust undertakes various activities which is directly reaching the needed. A considerable share of profit of the VKC Group Companies is contributed to this Charitable Trust for helping the economically backward people.

VKC Charitable Foundation

The Foundation is rendering its services since 1995. Some of the social activities initiated by the foundation are

In Jan 2014, The Group in association with Mathrubhumi has initiated to organize a social event named "Mathrubhumi Vidya - VKC Junior Nanma" to motivate the junior students to involve into the social activities and to inculcate civic consciousness among the little ones.

From the Business view, the group is actively participating in the various trade and business associations and also conducting various events for the promotion of Footwear Industry in Kerala.