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Uranus Missouri, often called simply "Uranus," is a tourist attraction located in the rural area of Pulaski County, Missouri along Route 66. It is a shopping mall consisting of a Fudge Factory and General Store, a sports bar, a nightclub, a tattoo shop, a festival food truck lot, and an outdoor store with a gun range and pro-shop. All the business owned by a single individual, Louie Keen, who proclaims himself the "Mayor of Uranus". While Uranus Missouri is marketed as a city or town, the commercial development is unincorporated and even proclaims on the entrance sign, "It's Not a Town, It's a Destination."
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History
The property was originally purchased by nightclub and farm owner Louie Keen in 2002 along with self-proclaimed glass artist Vernon Brejcha.
Marketing campaign
Uranus plays off its name aggressively on road signs and its signature t-shirts.
One of their billboards proclaims "72 Miles to Big Fun in Uranus" leaving Springfield, Missouri while another proclaims "The Best Fudge comes from Uranus". Many of the t-shirts play off the pun such as "Uranus Break Repair - Keeping skid marks out of Uranus".
Today
Uranus served almost 10,000 guests per month during tourist season.
Media references
There are hundreds of travel blog posts to be found about Uranus Missouri.