Rahul Sharma (Editor)

Ulzzang

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Hangul
  
얼짱

McCune–Reischauer
  
Ŏltchang

Revised Romanization
  
Eoljjang

Ulzzang (Korean: 얼짱,  listen ), also spelled as eoljjang or uljjang ([ʌl.tɕ͈äŋ]), is a popular South Korean term literally meaning "best face" or "good-looking". A person desiring ulzzang status would gain popularity on the internet through entering contests where their photos are judged and chosen by voters. The trend is practised by both males and females.

The popularity and influence of Korean popular culture throughout Asia has led to ulzzang becoming a trend in these countries such as Indonesia, Japan, Malaysia, the Philippines, Singapore, and certain parts of South Asia.

References

Ulzzang Wikipedia