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Molly Soda

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Nationality
  
American

Education
  
New York University

Role
  
Artist

Name
  
Molly Soda

Website
  
mollysoda.biz


Molly Soda Molly Soda talks about digital performance art intimate


Born
  
January 28, 1989 (age 35) (
1989-01-28
)
San Juan, Puerto Rico

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Molly Soda is an American artist and internet personality. She works across a variety of digital platforms, producing videos, GIFs, zines, and web-based performance art, which are shown both online and in international gallery installation in a variety of forms. Her work explores the technological mediation of self-identity, contemporary feminism, cyberfeminism, mass media, popular social media culture, and perversion.

Contents

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Born Amalia Soto in San Juan, Puerto Rico in 1989, Molly Soda grew up in Bloomington, Indiana. Soda studied Photography and Imaging at the Tisch School of the Arts in New York City, graduating the BFA program in 2011. Soda cites female performance artists such as Marina Abramović and Carolee Schneeman as artistic influences.

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Molly Soda started blogging as a teenager. In the late 2000s, her Tumblr blog began to attract attention beyond the Tumblr sphere, gaining notoriety on the site and on wider social media platforms. She became an iconic micro-celebrity, known for tween-confessions style art and for her widely-imitated personal aesthetic in multiple online subcultures. In 2011, she was involved in the emergence of seapunk microculture, and became an occasional back-up dancer for techno-pop musician Grimes.

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One of Molly Soda's GIF's was shown at the 2012 MTV Music Video Awards. Later, in 2013 she was listed by Rolling Stone as "one of 50 Things Millennials Know That Gen-Xers Don't" and as the 24th most important artist of the year by Complex magazine. In that year she also sold work at the first digital art auction, curated by the Phillips art house. She has continued to exhibit her work at American and British galleries, in addition to broader international curation.

Molly Soda is currently centered in Detroit, Michigan. She remains active on Tumblr, Twitter, Instagram and now regularly publishes on Newhive, a website which combines social media with an art-production platform.

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Exhibitions

As of 2017, Soda has participated in numerous international exhibitions. Her work is most predominantly displayed in solo exhibitions with the Annka Kultys Gallery in London, England. Soda has displayed two solo exhibitions: From My Bedroom to Yours and Comfort Zone, in 2015 and 2016 respectively. In addition to these exhibitions, individual works have been installed at various collaborative shows. These include Net [] Work: 24 hours of Contemporary Video Art (Los Angeles, US), Your Digital Self Hates You (Bern, Switzerland), Doubly So (Detroit, US), The Wrong Digital Art Biennale (Seoul, South Korea), and Like 2 B Liked (Kopenhagen, Denmark).

Soda has also been involved in curation, including the Annka Kultys Gallery exhibition Zero Zero, examining digital and physical space through both traditional and digital media.

Themes

Through Soda’s online performance art and use of the cam girl technique, she offers increased representation of women in mass media and examines identity, feminism and cyber-feminism. Soda explores ideas of the public sphere and private sphere, as well as self-representation in a digital age. Soda’s work exists in the “post-Internet age”, developing a practice rooted in cyber space, online identity, representation and femininity.

Soda's performance art exists as streamed videos, instagram posts, and collages of videos from her laptop diaries. When installed in a gallery, Soda's work has streamed videos, hanging sculptural works, and c-print aluminum collages of screenshots. The installation space incorporates designing the gallery to look like a private space, such as a living room or bedroom. Frequently walls, lighting and accessories are pink, with plants and other items to change the space accordingly. The vulnerability of performance and cam-girl hyper-femininity are reflected in the installation. With Tumblr artistic origins, Soda combines mid-2000s design, including GIFs, glitter, vibrant colour, and the online medium itself, with portrayal of her personal life and vulnerabilities. These vulnerabilities include both emotional and physical vulnerability. In 2015, as part an ongoing art project ""Same"", Soda leaked her own nude selfies, reclaiming bodily agency and controlling self-representation.

Critical reception

Soda's works have received positive critical reception found in various publications. Her solo exhibition Comfort Zone listed as one of Timeout! Magazine’s best exhibitions of 2016. Soda's ""Comfort Zone"" exhibition saw international acclaim, celebrated by online magazines such as Mousse Magazine, Sleek Magazine, Art Rabbit, and Curating the Contemporary.

Soda's curatorial work has been publicly acclaimed, such as the ""Zero Zero"" exhibit at the Annka Kultys Gallery in London.

Academic Citation

Academic, Mikhel Proulx references Molly Soda in his work "Protocol and Performativity: Queer selfies and the coding of online identity", writing:

Nodding back to women of the early Web who broadcasted continuous media accounts of themselves, such as Jennifer Ringley and Ana Voog, younger artists like Soda extend their forebears’ concerns for performing their gendered bodies online in a prolonged performance towards a critique of mainstream media representations of women. [...] Soda offers up relentless, linked-in imagery of herself that does not quite sit right – does not pass for normative or conventional.

References

Molly Soda Wikipedia