Trisha Shetty (Editor)

UBank

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Industry
  
Financial services

CEO
  
Lee Hatton (Feb 2015–)

Founded
  
1 October 2008

Website
  
www.ubank.com.au

Headquarters
  
Sydney, Australia

Type
  
Division of National Australia Bank

Key people
  
Gerd Schenkel, Founder - Greg Sutherland, Founding Chair - Ahmed Fahour, Founding CEO Sponsor. Founding team: Monty Hamilton, Natalie Dinsdale, Rich Rose

Products
  
Banking, financial and related services

Motto
  
"We help you make the most of your money"

Profiles

Future proof introducing ubank by adcb


UBank is an Australian direct bank, that operates as a division of National Australia Bank (NAB). It was established in 2008, and provides savings products and home loans over the Internet and telephone.

Contents

UBank operates under NAB's banking license and uses its balance sheet, and risk management and technology infrastructure. UBank also participates in the Australian government's deposit guarantee scheme.

Bank information ubank


History

UBank was launched by Gerd Schenkel and Greg Sutherland for National Australia Bank on 1 October 2008, with the purpose of establishing a presence in the "self directed" customer segment.

NAB stated it aimed to attract new retail customers while operating independently to its other retail brands, and in its 2009 annual report, NAB claimed that this strategy had been "successful". UBank operates under NAB's banking licence and participates in the Australian government's deposit guarantee scheme.

UBank is a "values based" organisation. Deposits were said to exceed over $500 million in one month.

UBank was cited as an example of effective use of nontraditional marketing such as social media, but also uses traditional marketing such as print and television.

NAB claimed UBank's "customer advocacy and satisfaction levels" to be "amongst the highest of any institution in Australia" In its 2009 annual report, NAB claimed "almost 10,000 new customers in a month" for UBank's USaver product. UBank has been acknowledged as the driver of NAB's fast growth in deposit market share compared to other major banks.

NAB's UBank has been compared to Qantas' Jetstar in terms of a strategy of internal innovation with the objective of opening new market segments for the parent company.

In February 2010, NAB stated that strong growth in UBank had positively impacted its household deposits.

In October 2012, in a media interview about NAB's results briefing, CEO Cameron Clyne claimed that UBank had "raised $15–16 billion in deposits". This compares to $18.5 billion in deposits held by ING Direct as of September 2012.

As of October 2015, UBank had $15.7 billion of customer deposits and $3.6b of mortgages.

Products

UBank allows applicants (both new and existing) to apply online or over the phone for a Term Deposit and deposit their money straight away using BPAY. This was a first for the Australian marketplace.

In August 2009, UBank launched a new online savings account ("USaver") that was reported to differentiate through its online application process.

In February 2011, UBank launched its first home loan product (dubbed "UHomeloan"). Only 10 days after its launch, UBank dropped the interest rate of its loan by 0.10%pa

Awards

In December 2009, UBank's USaver online savings account was awarded Money Magazine's "Best of the Best" award.

In October 2011 UBank won the BAI Financial Global Product Innovation Award for its refinance mortgage UHomeloan.

In the 2012 Australian Lending Awards UBank was named Best Online Operator

Brand & Marketing

UBank's first TV Commercial was launched in 2009, and positioned its savings account using the tagline "Saving is the new spending", attempting to capture the spirit of the Global Financial Crisis at the time.

UBank also launched a series of YouTube videos called UBank Moneybox, meant to educate and entertain. In February 2016 UBank launched a new visual identity, designed to reposition the bank as a "utility".

Controversy

In 2016, UBank launched a controversial advertising campaign using terminally ill people which garnered many complaints.

The company defended the campaign as being "disruptive".

References

UBank Wikipedia