In 1990, Tyson Foods launched a line of Tyson Looney Tunes Meals. They were based on cartoon characters licensed from Warner Brothers and marketed aggressively toward children. The meals were taken off the market in late 1993, because of declining sales.
The packages featured Looney Tunes characters on the front, and contained trading cards and stickers. They came in a divided tray with a main course, a side dish, and a dessert. The dinners were to be heated in the microwave oven for two minutes, rotated, and heated for another one or two minutes, then allowed to stand for an additional two to three minutes, for a prep time of five to seven minutes. Similar products introduced by other companies about the same time for children aged 2 to 10 included Hormel "Kid's Kitchen," ConAgra Banquet brand "Kid Cuisine," and "My Own Meals."
The meals were introduced with a fifteen million dollar advertising campaign, but there were concerns about the nutritional value of the meals and they were criticized for excess fat and salt. During the economic recession, sales began to decline and, in 1993, the meals were taken off the market.
Bugs Bunny Chicken Chunks – Chicken Nuggets, Macaroni & Cheese (later Applesauce) & CarrotsBugs Bunny & Tasmanian Devil Pasta – Beef Ravioli in Tomato SauceDaffy Duck Spaghetti and Meatballs – Spaghetti & Meatballs in Tomato Sauce, Corn & Oatmeal CookiesDaffy Duck & Elmer Fudd Pasta – Pasta in Pizza Sauce with PepperoniElmer Fudd Turkey and Dressing – Turkey Breast with Dressing & Gravy, Green Beans & Fudge CookiesFoghorn Leghorn Pepperoni Pizza – Pepperoni Pizza, Corn & Fudge BrownieFoghorn Leghorn & Henery Hawk Pasta – Pasta in Spaghetti Sauce with MeatHenery Hawk Hot Dog – Hot Dog, Tater Chunks & CornPorky Pig Patty Deluxe – Patty Deluxe Sandwich with Cheese, Tater Chunks & Cherry CobblerRoad Runner Chicken Sandwich – Chicken Sandwich, Potato Wedges (later Tater Chunks) & ApplesauceRoad Runner & Wile E. Coyote Pasta – Pasta in Pizza Sauce with Italian SausageSpeedy Gonzales Beef Enchiladas – Beef Enchiladas in Enchilada Sauce, Spanish Rice & CornSylvester Fish Sticks – Fish Sticks, Tater Chunks (later Mashed Potatoes) & Green BeansSylvester & Tweety Pasta – Pasta in Cheesy Pizza SauceTweety Macaroni & Cheese – Macaroni & Cheese, Green Beans & ApplesauceWile E. Coyote Hamburger Pizza – Hamburger Pizza, Green Beans & Oatmeal CookiesYosemite Sam BBQ Glazed Chicken – BBQ Glazed Chicken, Mashed Potatoes & Corn Nuggets (later Corn)