Trisha Shetty (Editor)

Trustly

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Type of business
  
Private

Country of origin
  
Sweden

Industry
  
Financial services

Founded
  
2008

Headquarters
  
Stockholm

Chairman
  
Andreas Bernström

Revenue
  
20 million EUR (2015)

Trustly httpstrustlycomsharedimgtrustlylogopng

CEO
  
Oscar Berglund (Sep 2016–)

Founders
  
Lukas Gratte, Joel Jakobsson, Carl Wilson

Profiles

Trustly Group is a Swedish fintech company founded in 2008. The company provide a solution for Online Banking ePayments (OBeP) offering solutions for the e-commerce industry through its direct payments technology. Trustly provides its service through PayPal and TransferWise.

Contents

To make a purchase, the customer is required to pass his banking credentials to Trustly, who performs the transaction on his or her behalf. Trustly accepts most credit and fraud risks, and the online store or consumer is guaranteed payment.

In 2015, the company's payment solutions were offered by more than 800 online stores in Europe and payments of more than EUR 1.7 billion annually were processed. In 2016, Trustly reached more than 67 million consumers through integration with 100+ banks in 29 European countries including: Sweden, Norway, Finland, Denmark, Estonia, Poland, Italy, Spain and Malta. Trustly generated revenue in 2015 totaling EUR 20 million, up 85% from 2014,  and has 135 employees, most of whom work at the head office in Stockholm, with local offices also in Spain and Malta.

History

The company was founded in 2008 in Stockholm, Sweden, and signed contracts that same year with the first Internet retailers. A first investment round was completed in 2009, and development of a second generation technical platform was launched. The company underwent a geographical expansion in 2010 after which its revenues grew by more than 200%. The first office outside of Sweden was opened in Malta and over one million transactions were processed the same year. The second generation platform was launched in 2011, and 25% of the company was sold to the investment group Alfvén & Didrikson.

The company entered into a strategic partnership with Groupon in 2014 as well as PayPal and the Payout Express product was introduced. The 10 million transactions mark was reached and the risk capital firm Bridgepoint Capital (BDC) invested €23 million to gain a minority stake.

Criticism

Trustly faced criticism in 2013 from a competing bank when they used client information to log in to the client's Internet banking. The bank claimed that Trustly had gained access not only to the information required for performing the payment but also to information related to, for example, the client's mutual funds and shareholdings and therefore, banking confidentiality had been compromised. The controversy has resurfaced in 2016 in Poland when PayPal switched to Trustly and a number of information security related websites and banks pointed out that the Trustly's practice is inconsistent with PayPal's own guidance to avoid revealing the credentials to third parties.

Trustly defended itself by saying that the company sets out a clear agreement for what information the company may access for performing payments and establishing identity, in the same way as banks. Like the banks, Trustly is under the supervision of the Swedish Financial Supervisory Authority as a licensed Payment Institute.

References

Trustly Wikipedia