Format Digital download Label Geffen, Interscope | Genre R&B Producer(s) DJ Camper | |
Released October 22, 2012 (2012-10-22) Writer(s) Keyshia Cole, Darhyl Camper, Jr., Jessyca Wilson & Guordan Banks | ||
"Trust and Believe" is a song by Grammy-nominated R&B singer/songwriter Keyshia Cole. It serves as the second single from her long anticipated, fifth studio album, Woman to Woman and the follow up to the top 10 hit, "Enough of No Love". It debuted on October 2, 2012 on Cole's official website and was first released for digital download on October 22, 2012.
Contents
Background
"Trust and Believe is the second single from Cole's album Woman to Woman. It was co-written by Guordan Banks and Jessyca Wilson of R&B duo The Righterz. It was produced by Grammy-nominated producer and songwriter DJ Camper. It premiered on Tuesday, October 2, 2012. The heartfelt ballad reflects upon Cole's position, with being cheated on by her ex-lover with her best friend. With it being one of Cole's favorites on the album, it shows the true premise of the album to help ladies with men who have done them wrong.
Composition
Another heartfelt single, the song is very reminiscent of Cole's 2006 hit "Love". "I cried when I heard it" says Cole at an interview for Power 99 FM in Philly. Production of the single includes a sample from "End of the Road" by R&B group Boyz II Men and an instrumental resembling a beating heart.
Promotion and release
The single premiered on Cole's official website on October 2, 2012. It was sent to Urban Radio and released for digital download on October 22. Just days later, the song was named as the number one song added to Urban Radio for that week. On Thursday November 1, 2012 the song debuted on Billboards Hip-Hop/R&B Airplay Chart at number 44 making it her biggest debut on that chart since "Love". Nearly three weeks after its premiere, the song was rereleased to online markets on November 13, 2012. On November 22, the song debuted at #14 on Billboard's Hot R&B Songs Chart and #39 on their Hot R&B/Hip-Hop Songs Chart.
Music video
The music video was directed by longtime collaborator Benny Boom. Produced as a mini-movie, the video features dialogue and acting from Cole herself along with actress Tae Heckard and model Rotimi. It was officially approved on October 25. The music video premiered on BET's 106 & Park on November 8, 2012. On the week of November 13, 2012, "Trust and Believe" was the most liked music video of the year and had over a million views on YouTube.
Live performances
Cole's first time performing the single was at BET's special Black Girls Rock! where it was met with positive reviews. She performed the single again along with a snippet of her preceding top 10 hit, Enough of No Love at the 2012 Soul Train Awards. She also performed the song on the late night show Jimmy Kimmel Live! on March 18, 2013. The song has also been added to the setlist of her Spring tour, The Woman to Woman Tour.