Type Credit Union Area served Carolinas, Virginia | Industry Financial Institution Website www.truliantfcu.org | |
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Products Consumer Banking, Business Lending, Credit Cards, Auto Lender, Auto Dealer Service, Insurance, Mortgage Loans, Home Equity Loans, Auto Sales, App Banking, Wealth Management Headquarters Winston-Salem, North Carolina, United States CEO Marcus B. Schaefer (3 Jan 1995–) Founded 1 January 1952, Winston-Salem, North Carolina, United States | ||
Truliant federal credit union
Truliant Federal Credit Union was founded in 1952 in Winston-Salem, North Carolina, to serve the employees of Western Electric. First known as Radio Shops Credit Union, it later became known as AT&T Family Federal Credit Union. In 1999, it changed its name to Truliant Federal Credit Union to more accurately represent its broad-based membership. Truliant now serves over 190,000 member-owners from various communities, along with those from more than 1,200 businesses and organizations. Today Truliant has grown to 30 locations in central North Carolina, South Carolina and Virginia, by embracing the philosophy of "people helping people."
Contents
History
Truliant is a credit union, a not-for-profit financial institution that provides individuals and small businesses with products, services and guidance to reach their life's goals, including checking accounts, online and app banking, auto buying, certificates and business, financial advisor services, and auto and home loans. The mission statement of Truliant Federal Credit Union is to enhance its members' quality of life and become their preferred financial institution.
Truliant Federal Credit Union was chartered in 1952 to serve the employees of Western Electric and was known as Radio Shops Credit Union. It began serving about 2,000 members and offered credit union services in Winston-Salem, Greensboro and Burlington.
In 1962, the name was changed to North Carolina Works Credit Union. Membership growth continued and increased to about 14,000 members by the end of the decade. In 1983, the name was changed again, to AT&T Family Federal Credit Union, accompanied by growth in services, with more mortgage loan services, credit cards, and checking accounts offered. By 1988 the credit union had 46,000 members. New Member Financial Centers, or branches, were added in Virginia and North Carolina and the credit union began growing its presence in Charlotte.
In the early 1990s, new branches were added to accompany membership growth. The credit union launched its first website, and began to offer debit cards and online banking services.
By 2000, with membership at about 163,000 members, Truliant continued to expand access to credit union services, opening branches in areas of South Carolina and Virginia. In 2004, Victory Masonic Credit Union, the oldest historically-black credit union in North Carolina, merged with Truliant. In 2007, Truliant's Victory branch opened in a developing area of downtown Winston-Salem, N.C.
In 2005, it passed $1 billion in assets and opened its Truliant Way headquarters, where its administrative offices are located today. In 2008, it opened a second location in Greensboro, North Carolina.
Truliant continues to innovate in the current decade. In 2010, Truliant began implementing new Small Business Administration programs and began offering No-Cost Credit Reviews to help members know their complete financial picture. In April 2011, the credit union launched its first mobile banking app for iPhone.
More recently, the credit union began an intensive expansion of credit union services, adding a second branch in Burlington and a fifth branch Forsyth County in 2014.
Role in Credit Union Membership Access Act (H.R. 1151)
AT&T Family Federal played a key role in a court case that ultimately resulted in the 1998 signing into law of the Credit Union Membership Access Act (H.R. 1151), which expanded credit union membership nationally. H.R. 1151 enabled credit unions to expand their charters to include additional occupational groups and community groups, people who lived, worked, worshiped or attended school in the community, to have access to credit union membership and benefits.
AT&T Family Federal Credit Union then changed its name in 1999 to Truliant Federal Credit Union to reflect this change.
Growth Plans In Charlotte
In 2014, the credit union began adding the first of ten new locations in the Charlotte-Mecklenburg region of North Carolina. When the build is complete at the end of 2016, Truliant will have 33 Member Financial Centers. Truliant has opened new branches in Mint Hill, Harrisburg, Steele Creek, Ballantyne, Huntersville, Mallard Creek, and Park Road sections of Charlotte.
Truliant is insured by the National Credit Union Administration (NCUA) and is an equal housing lender.