Formerly called SocialVibe Industry Online advertising Number of employees 30-50 Founded 2007 Parent organization 21st Century Fox | Type Subsidiary Services Engagement advertising Website Homepage CEO Joe Marchese (May 2013–) Founders Joe Marchese, David Levy | |
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Headquarters Los Angeles, California, United States | ||
Truex uses great final restart to win at chicagoland
TrueX is a digital ad company founded in 2007 by Joe Marchese, Brandon Mills and David Levy. The company is headquartered in Los Angeles and was formerly known as SocialVibe. As of 2015 it a wholly owned subsidiary of 21st Century Fox
Contents
- Truex uses great final restart to win at chicagoland
- Truex gets spun makes contact with wall
- Company history
- Engagement advertising
- Awards Recognition
- References
Truex gets spun makes contact with wall
Company history
TrueX received $4.2 million in Series A funding led by Redpoint Ventures in December 2007, and originally enabled consumers to raise money for the social causes they wished to support. It was launched in February 2008 in public beta, and, as of October 19, 2009, its members have raised a total of more than $700,000 for their respective charities. On August 25, 2008, SocialVibe formed a partnership with Interpublic, one of its largest liaisons to date. In January 2009, JAFCO Ventures led an initiative along with Redpoint Ventures to raise the total amount invested in the company to $12 million, as the company shifts to a revenue sharing model with the charities it represents (all of the money raised on TrueX formerly went to the charity itself) In March 2011, TrueX closed a $20 million round of funding led by Norwest Venture Partners. In 2013 the company became known as TrueX, and between 2013 and 2014, the company doubled its revenues. In May 2014 the company also received an additional $6 million in funding. Directors of the company include James Murdoch, Mich Matthews, and Jonathan Miller. The CEO of the company is co-founder Joe Marchese.
Engagement advertising
Truex has worked with Microsoft, Visa, Apple, Disney, Coca-Cola, Kia, Kraft, Macy's, Nestle, Procter & Gamble and Discover on online advertisements. The company delivers ad units that are self-selected by the viewer in exchange for access to online content such as videos, music, games, or more articles. The ads take over the browser of a user's computer for about 30 seconds, and require user participation for completion. The results are measured in engagement metrics, such as submitted survey forms, video views, likes, and shares. TrueX is also a source of ad inventory for text and visual ads. The company has deals in place to provide ad space with publishers such as Tribune Co., Fox, and AT&T, distributing them programatically. The engagement has reduced digital ad fraud.
Awards & Recognition
In August 2010, Forbes recognized SocialVibe's engagement for Microsoft Bing on Zynga's FarmVille as one of the "Best-Ever Social Media Campaigns." The campaign garnered over 425,000 fans for Bing in less than one day, and 70% of the fans visited the search engine in the following month. The campaign was also won an OMMA Award for Online Advertising Creativity in the social media category in September 2010.