Type Limited company Area served United Kingdom Founder Susan Ma Net income 7.5 million GBP (2016) | Headquarters Surrey, England Products Skin care, cosmetics Motto honest • pure • effective | |
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Founded 2007 in London, England Key people Alan Sugar
(co-director) Profiles | ||
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Tropic Skin Care, Ltd., often just referred to as Tropic, is a British natural skincare and cosmetics company. Founded in 2007,. Tropic has expanded to include over 100 products and collections in its range, The company continually invests in its research at its Surrey headquarters, where it designs, manufactures, markets, and distributes its products.
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History
The origins of Tropic Skin Care begin with then-15 year old schoolgirl, Susan Ma, in 2004 when she sold a single product at Greenwich Market, but the company was first founded in 2007; she was eager to create a business that would generate enough money to be able to buy a house for herself and her mother. She insists her vision for a cosmetic company came in 2005, at the age of 16. A 2010 graduate from University College London, graduating with a 2:1 Bachelor of Arts in Philosophy and Economics, she became a contestant on the seventh series of The Apprentice the following year, becoming the youngest ever participant on the show at 21 years old. Although she didn't win the competition, she remained in contact with Lord Sugar and, in 2012, received a 50/50 partnership investment from him, enabling her to build the brand and move the production into new premises in Croydon. In 2011, users of Tropic was estimated to be around 20,000.
Products
Tropic Skin Care's body of products consists of skin care (cleansers, astringents, lip balms, face masks and serums), body care (soaps, body wash, tanning products, hand therapies), and makeup (foundation, concealer, eye liner, lipstick).
Ingredients
Tropic prides itself on its products being composed of naturally derived ingredients and are free from harmful toxic chemicals. Tropic is certified by Certified by The Vegan Society, Cruelty Free International and PETA.
Products do not contain parabens, alcohol, gluten, synthetic preservatives, or sodium lauryl sulfate. All products are vegan friendly, and many contain essential oils such as bergamot oil, rosehip oil, and tea tree oil, in conjunction with aloe vera juice and shea butter which are also prevalent throughout the range.
Ambassador programme
Tropic offers an ambassador programme, referring to them often as 'Glambassadors'. The programme adopts a party plan format of social selling, enabling customers to throw 'pampers' with the Tropic products sold by an ambassador. The social selling platform enables aspiring entrepreneurs to “set up their own beauty business” by providing the products along with support and tools. Since launching the initiative, it has grown from 400 to more than 7,000 – making it one of the fastest growing UK businesses in the social selling sphere. Ambassadors are able to integrate this work with full-time employment, with the possibility to move up to Executive levels that pay full-time salaries.
The programme has incentives for its ambassadors, including the biannual 'Glammies' award ceremonies that have taken place in Birmingham and Manchester. Similarly, the company has taken ambassadors on foreign trips to places such as Marrakech and Finland for members exceeding certain targets.
Awards
As of March 2017, Tropic has received over 30 awards to date, including the Best Business Awards 2016 The Beauty Shortlist Awards and 3 Stevie Awards including Young Female Entrepreneur of the Year