Country United States | Website trojancondoms.com | |
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Owner Church & Dwight Company Introduced 1916; 101 years ago (1916) Previous owners Fay and Youngs (1916)
Youngs Drug Products (1919)
Carter-Wallace (1985)
Church & Dwight (2001) Tagline Trojan. Pleasure you want. Protection you trust. | ||
Trojan is a brand name of condoms and sexual lubricants manufactured by the Church & Dwight Company. As of 2006, 69 percent of condoms purchased in United States drugstores are Trojan brand. Trojan condoms were the idea of Merle Leland Youngs. When Youngs moved to New York City in the 1910s, the major condom manufacturer was Julius Schmid, who made Ramses and other reliable brands as early as the 1880s. Other elements of the condom trade were run by seedy, fly-by-night manufacturers selling cheap wares.
Contents
Due to the Comstock Law of 1873 and many similar state laws, condoms were until 1957 sold as protection against disease. Still, many pharmacists were loath to stock a product associated with sexual vice. For that reason, consumers often had to purchase their condoms in the backrooms of bars.
Brand history
Trojan condoms were first manufactured in 1916 by Merle Leland Youngs through his company Fay and Youngs, renamed Youngs Rubber Corporation in 1919. Youngs Rubber Corporation debuted Trojan brand condoms with the image of the Trojan helmet. Trojan began advertising condoms in 1927 through an ad placed in a trade magazine for pharmacists.
By 1930 latex-based materials were used. Latex was less expensive than the rubber used previously, while still providing protection against disease and pregnancy. The material change also allowed a shelf life of five years in comparison to three months. Like all condoms sold in the U.S., Trojan condoms are electrically tested for durability and reliability. As of 2009, Trojan produces 30 different varieties of condoms.
Research
Since 2006, Trojan has conducted the Sexual Health Report Card, an annual ranking of the sexual health resources available to students at college and university campuses throughout the United States. Student health centers at 141 schools from the various Bowl Championship Series conferences are ranked on the students' opinion of subjects such as their health center, condom and other contraceptive availability, HIV and STD testing, student peer groups, sexual assault programs and resources, and website usability. Research firm Sperling's BestPlaces collates and analyzes the data.
Marketing
In 2003, in order to introduce Trojan condoms in the United Kingdom, a humorous fake official web site for the so-called Trojan Games was created. The Trojan Games were supposedly an international sporting event similar to the Olympics and taking place in Bucharest. The sports were based on sexual performance. As of November 2006 the various "Trojan Games" videos had been viewed 300 million times. Trojan Vibrations gave away a total of 7,000 free vibrators in New York City and Washington, DC in 2012.