Broadcast area Hobart, Tasmania Language(s) English Affiliations Triple M Network | Slogan The Greatest Hits Former callsigns 7XXX | |
Format Mainstream rock/Active rock | ||
Triple M Hobart (call sign: 7XXX) is part of the Southern Cross Austereo network of Triple M Network radio stations, Based in Hobart, Tasmania, Australia.
Contents
Station History
Triple M Hobart, formally Heart 107.3 and previously Magic 107, began as 7HT in 1990. The station had obtained an FM conversion licence. Subsequently a consortium led by Andrew Reimer and local Hobart businessman John Bender who obtained financial support, arranged to lease the FM licence.
The station's first local breakfast host was Brett Marley, who had been the former drive host on 7HO FM. The line-up also included well known Melbourne announcer and Hey Hey It's Saturday announcer John Blackman as well as Alan Jones.
In 1998, management negotiated with the TOTE of Tasmania who held an unused FM licence and launched a second FM to join Triple T. The new station, MAGIC 107, based upon market research, was targeted at 40- to 65-year-olds with a music format of the 1950s, 1960s, and 1970s coupled with John Laws in the morning shift. This strategy was to complement Triple T's focus on an under 40 market. In the initial radio survey, MAGIC 107FM captured over one third of the Hobart radio listeners and dominated its target market.
With the higher audience share of Triple T and the new success of MAGIC 107, the two stations captured an increased advertising revenue representing almost 70% of the market. The success of the two stations attracted the owners of the developing RG Capital radio network to purchase the two stations in July, 2000 and appoint Mr. Reimer as General Manager.
In 2006, MAGIC 107 was rebranded as Heart 107.3 (to be aligned with that network of Macquarie Regional Radioworks).
In 2009, Hobart radio duo Kim & Dave moved from Sea FM Hobart, around this time, the Southern Cross Austereo became a major stakeholder in Heart 107.3 and its sister station Sea FM
In 2014 Kim Napier left the “Kim & Dave Show” to work in Adelaide and was replaced by Kylie Baxter, who had been a journalist and newsreader on the former Triple T in the beginnings of the 90s.
On 15 December 2016, The station changed its name to Hobart's 107.3 Triple M To align with Southern Cross Austereo rebranding.
Weekdays
Weekends
Classic Hits
Triple M Football (AFL)