Founded 2008 | ||
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Traxo is an online travel service that detects and organizes personal travel information, including itineraries, loyalty account balances, and expiration dates, from over 190 travel sources. Traxo is free for users and is supported by an advertising business model. In 2013, the company was ranked as a "Hot Startup" by Entrepreneur, and as of October 2013, the company has raised approximately $1.5 million in seed money and a $4.2 million Series A.
Contents
- Traxo gbta conference booth looping demo
- Traxo beatmaking the lotus
- History
- Features
- Awards and Recognition
- References
Traxo is headquartered in Dallas, TX and Andres Fabris is the current CEO.
Traxo beatmaking the lotus
History
Andres Fabris first conceived of Traxo in 2003 while attending Harvard Business School. He began designing a dashboard-style travel organization service with Andy Chen and Richard Pendergast, whom he had met while working at Travelocity.
The company established its office in Dallas, TX in 2008. By 2009, the company announced the public beta launch of Traxo.com.
The earliest prototype of Traxo was a simple travel aggregator that sent out alerts when a user’s travels overlapped with the travels of other members. The site was well received in the travel technology community, and was described as having “all the makings of a useful, intuitive, and most of all, easy site for travelers,” by travel writer Christopher Elliott.
In 2010, Traxo integrated with travel recommendation website UpTake. This partnership was one of the first developments in a series of strategies aimed at branding Traxo as more than just a proximity alert tool. In 2010, the company also introduced the Traxo Loyalty Tracker, a service that keeps track of hotel, airline, and car rental reward balances, and it became the first travel site to display this information on the same dashboard with a user's frequent flier miles and travel itinerary.
In 2011, the company launched the Traxo Travel Score, “the official measure of one’s overall travel experience.” The company later integrated with TripIt, Gowalla, and Foursquare in an effort to provide customers with an easy way to get credit for past travels and increase their scores.
In 2012, Traxo announced the acquisition of frequent flier miles tracker GoMiles.com.
In 2013, Traxo announced a $4.2m Series A strategic investment from Advantage Capital Partners, Silver Creek Ventures and Thayer Ventures.
Features
The website’s various services include: