First air date 22 November 1998 Owner Lincs FM Group | Format Contemporary | |
Broadcast area Doncaster & Bassetlaw (FM)
South Yorkshire (DAB)
Worldwide (Internet) Frequency FM:
107.1 MHz (Doncaster)
107.9 MHz (Bassetlaw)
DAB: 11C Audience share 9.4% (June 2013, RAJAR) | ||
Trax FM is an Independent Local Radio station that broadcasts to Doncaster and Bassetlaw.
Contents
History
The station is owned by the Lincs FM Group. The station started as two separate licences one for Doncaster and one for Bassetlaw. In its bid to win the licence two "RSL's" were aired, the first from above a well known bakery on Frenchgate, and the second from a former private residence further from the town centre. A number of well-known and established presenters were used for the RSL's, first heard was Duncan Newmarch (Lincs FM), Richard Lyon (Compass FM), John Marshall (Lincs FM), Craig Strong (Trent, Lincs, Century, Gem), Kenny Hague, (Trent, Leicester Sound, Fosseway), and Mike Barge (Bargey). The bid was obviously successful.
Transmitters
The service for Doncaster broadcasts on 107.1FM from the studios on the White Rose Way in Doncaster. The signal is broadcast from the Clifton transmitter, near Conisbrough, South Yorkshire. This signal is five times more powerful than the Worksop transmitter.
The service for Bassetlaw is on 107.9FM used to come from the studios on Bridge Street in Worksop. The signal is transmitted from the Worksop transmitter, north of Worksop in Bassetlaw next to the B6045 towards Blyth, north Nottinghamshire.
Trax FM is also broadcast across South Yorkshire and the North Midlands on DAB Digital Radio on the Bauer South Yorkshire (former EMAP South Yorkshire) multiplex and on the Internet. Trax FM on DAB and the Internet carries the Doncaster variation of the station.
Background
Trax FM co-located the Bassetlaw service to Doncaster in 2007, despite the original 107.9 station ownership being crucial in getting the more lucrative Doncaster licence. The format change includes a reduction in the hours of local broadcasting from seven hours to four hours.
The station is based on the A6182 in the south of Doncaster, appropriately enough near the East Coast Main Line on Sidings Court, west of the Lakeside Village shops. It is accessed via junction 3 of the M18, and is near the Doncaster International Railport.
Branding
As with the rest of the group the station's slogan is "Hits and Memories" and all jingles are produced by Audiosweets.