Type Privately Held Company | Founded 2010 | |
Industry Media and entertainment Founders Matthew Herman
Jonathan Mason
Varun Parange Headquarters New York City, United States Products Visual effects, 3D animation | ||
Trace Visual Effects (Trace VFX) is a visual effects company founded in 2010 with facilities in New York City and Mumbai. The company provides VFX prep, outsourcing and animation services to companies around the globe.
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Founding
In 2010, former The Mill employees Matthew Herman and Jon Mason along with classmate Varun Parange won the Baruch College Invitational Entrepreneurship Competition for their business plan entitled "Pangea Visual Effects." After winning 1st place, the three founders raised additional capital and changed its name to "Trace Visual Effects." In early 2011, the company opened offices in New York City and Mumbai, India.
Growth
Since Trace's first office, the company has grown from 10 staff in 2011 to over 500 in 2017. The company currently has employees in New York City, Mumbai, London and Los Angeles.
Offerings
Trace VFX is involved in a range of visual effects prep services. The company's services includes; Rotoscoping (roto), cleanup, matchmove, camera tracking and 3D animation. Trace primarily works on TV commercials in the US, UK and Europe, but has completed work for many Hollywood feature films as well. In 2015 the company worked on over 15 commercials in the Super Bowl.
Taskbox
In 2014, the company launched Taskbox, a proprietary internet-based tool that allows clients to look at their projects in real-time.