City Kuala Lumpur | Slogan Travel N Music | |
Broadcast area Malaysia, Singapore, Brunei, part of Indonesia and Thailand Frequency Varies depending on its region First air date 1 January 1950; 67 years ago (1950-01-01) Format Talk, contemporary hit radio | ||
TraXX FM is an English-language radio station operated by Radio Televisyen Malaysia. It started broadcasting on 1 January 1950 as the Blue Network and the station broadcast nationwide thus reaching neighbouring Singapore, Brunei, Indonesia and Thailand. The station operates 24-hours a day, with the news at every hour.
Contents
According to Nielsen's Radio Audience Measurement (RAM) done in 2009, TraXX FM is the fifth most listened to English radio station in Malaysia.
History
The station used to be known as the Blue Network, Radio 4 and Radio Malaysia Channel 4. It was Malaysia's only English language radio station until 1994, in which the monopoly was broken by the launch of TIME Highway Radio.
Branding
The name "TraXX" (in use since April 2005, as a part of re-branding of RTM's radio stations) is derived from the word 'TRACK' and 'XX', the later denoting the old tagline 'Xperience the Xcitement'. The station's initial tagline was 'Travel and Music' after re-branding to a tourism-oriented radio station. It then switched back to "Experience the Excitement" to suit its current role as an information based radio.
News broadcasts
As with all its sister channels under RTM, TRAXX FM broadcasts the news every hour.
Each news bulletin above is about 10-minutes long. Other news updates are three-minutes long.