Type Subsidiary Website www.toyota.com.ph Founded 1988 | Products Automobiles Motto Moving Forward | |
 | ||
Headquarters Santa Rosa, Laguna, Philippines Key people Mr. Satoru Suzuki (President) Parent organizations Toyota, GT Capital Holdings | ||
Toyota motor philippines celebrates silver jubilee
Toyota Motor Philippines Corporation (TMPC) is a subsidiary of Toyota Motor Corporation, based in Santa Rosa, Laguna, Philippines, responsible for the assembly and distribution of Toyota vehicles in the Philippines since 1988. The company was established on August 3, 1988, as a joint venture between Toyota Motor Corporation, Mitsui & Company Limited and GT Capital Holdings, Inc..
Contents
- Toyota motor philippines celebrates silver jubilee
- Toyota motor philippines use reliable technology
- Toyota history in the Philippines
- References
TMPC is the largest automotive company in the country, with the widest vehicle line-up of 17 models and a sales distribution and service network composed of 47 dealerships nationwide. Its main production facility, the 82-hectare Toyota Special Economic Zone (TSEZ), is located in Santa Rosa, Laguna for assembling cars. TMPC is also the provider of financial services unit, Toyota Financial Services Philippines, and Lexus Manila, Inc., the official distributor of Lexus cars.
Toyota motor philippines use reliable technology
Toyota history in the Philippines
Toyota's presence in the Philippines dates back to 1962 through Delta Motor Corporation, a company established by Ricardo C. Silverio, Sr. to assemble and distribute Toyota vehicles for the Philippine market. Delta participated in the development of the Toyota Tamaraw (known outside of the Philippines as the Toyota Kijang), one of the first "Asian Utility Vehicles" (AUV). Internally, Toyota Motor Corporation refers to this car as a BUV ("Basic Utility Vehicle). The BUV was intended to be a general-purpose vehicle for developing countries, designed to meet local needs and facilitate technology transfers in order to respond to the domestic production policies of various Asian countries. In December 1976, production of the Toyota Tamaraw commenced at the Delta plant in Parañaque. Delta also built Toyota's 12R engine, the tools and die-sets for which were acquired through the Philippine National Bank (PNB) as part of Japan's war reparations to the Philippines. The company also developed its own Delta Mini Cruiser, a scaled-down 40-series Toyota Land Cruiser which used Toyota engines and other technology. It was developed in the mid-1970s specifically for the Philippine Army as the M-1777, but was later also sold commercially at the end of its model life. The Mini Cruiser (sometimes called the Delta Explorer) was even exported to other countries. In Europe, it was sold by Gandin Auto from 1980. About 500 units in Europe, were sold until supplies dried up in 1986, following Delta's untimely bankruptcy in 1984. The now rare Delta Mini Cruiser also became available as a two-seater pickup truck, estate, van, and as a five-seater jeep in the 1980s.
The popularity of the Toyota brand was also contributed by Delta's professional basketball team, the Toyota Super Corollas, bannered by superstars Robert Jaworski, Ramon Fernandez and Francis Arnaiz.
Delta Motor Corporation collapsed during the Philippine economic downturn in the early 1980s. Operations came to a halt in December 1983 and by March 1984, Toyota ended its tie-up with Delta Motor Corporation. The company was dissolved by 1988.
After a five-year absence, Toyota directly entered the Philippine market with the establishment of Toyota Motor Philippines Corporation (TMPC) in 1988.