Tourism in Singapore

Tourism statistics

Singapore attracted 15,095,152 visitors in 2014, according to the Singapore Tourism Board's statistics, but which excludes Malaysian visitors who visited Singapore via the Causeway or the Second Link. This was a 3% decrease from 2013, due to a decline in arrivals from China, Singapore's second largest market.

Total visitor days was a record 56 million days, a growth of 3%, or an average of 3.7 days per visitor. 21% of visitors were day-trippers, while 79% stayed for a day or more. 77.5% of visitors arrived by air, 10.2% by sea, and 12.3% by land. The largest age group of visitors was from 25 to 34 years old at 22.9% of visitors, followed by 21.3% for those aged 35–44 and 16.9% for those from 45 to 54 years old.

The visitors came from the five biggest markets, mainly Indonesia, People's Republic of China, Malaysia, Australia and India. But in 2016, People's Republic of China tourists number has overlapped Indonesian tourists number.

Tourism receipts was estimated at S$23.6 billion in 2014, compared to S$18.9 billion in 2010, with Sightseeing, Entertainment & Gaming accounting for 24.7% of total expenditure, Accommodation making up 22.5%, Shopping accounting for 17.4% and Food and Beverage another 9.6%. Medical receipts, representing the medical-tourism industry in the country contributed 4.2%.

Gazetted hotel room revenue was estimated at S$3.15 billion, an increase of 7.7% over 2013. The overall average occupancy rate was at 85%, 0.9% lesser than 2013, with the Upscale tier seeing the largest increase of 1%. Overall average room rate remained flat at S$258, while the overall revenue per available room was S$221, an decrease of 0.9% over 2013.

Top markets 2000–2010

Source: Singapore Tourism Board

Top markets 2011–2016

Source: Singapore Tourism Board

Sightseeing Bus fleet

Historically, their fleet were made up of second-hand step-entrance double deckers in 2001 – 2004 for the City Sightseeing/Singapore Ducktours operation in Singapore, but new open-top buses were arrived beginning January 2006. Their electronic destination displays were added since January 2006 to replace roller-blinds in stages, which uses Mobitec MobiLED in larger font.

Boat fleet

Shopping

There are various shopping belts in Singapore, Marina Bay, Bugis Street, Chinatown, Geylang Serai, Kampong Gelam & Arab Street, Little India, North Bridge Road, Orchard Road, and The Suburbs.

Singapore seeks to be the business hub of Southeast Asia and has an expansive shopping precinct located in the Orchard Road district. Many multistorey shopping centres are located at Orchard Road; the area also has many hotels, and it's the main tourism centre of Singapore, other than the Downtown Core. The local populace also use Orchard Road for shopping extensively.

Island resorts

Sentosa is a relatively large island of Singapore located to its south. Along with a beach-front resort, the island's tourist attractions include Fort Siloso, its historical museum, the Underwater World aquarium and the Tiger Sky Tower. Singapore also features two casinos (integrated resorts), one the Marina Bay Sands and the other, Resorts World Sentosa (home to Universal Studios Singapore and Madame Tussauds Singapore) The proposal of building the integrated resorts was controversial.

Cultural and historical landmarks

A former British colony, Singapore has various historical and cultural landmarks with British and regional influences in its architecture. Such cultural landmarks include the Masjid Sultan, one of Singapore's most important mosques which was completed in 1826, the Thian Hock Keng, one of Singapore's oldest temples, which was completed in 1839 and the Sri Mariamman Temple, which was built in 1827, making it the oldest Hindu temple in Singapore. Other historical monuments include the Kranji War Memorial, Civilian War Memorial, Victoria Theatre and Concert Hall and Istana Kampong Glam.

Singapore has four major museums depicting the art and history of the country and of the region. The Asian Civilisations Museum specialises in the material history of China, Southeast Asia, South Asia and West Asia, from which the diverse ethnic groups of Singapore trace their ancestry, while the Peranakan Museum, the first of its kind in the world, explores Peranakan cultures in Singapore and other former Straits Settlements in Malacca and Penang, and other Peranakan communities in Southeast Asia. Singapore's National Museum of Singapore is the oldest museum in the country, with its history dating back to 1849, mainly showcases collections of nation-building and the history of Singapore from the 14th century in a story-telling approach, while the Singapore Art Museum is a contemporary art museum focusing on art practices in Singapore, Southeast Asia and Asia. Other smaller museums include Changi Museum, which showcases collection of paintings, photographs and personal effects donated by former POWs(Prisoners of War) during the Japanese Occupation of Singapore and the Mint Museum of Toys, which has a collection of 3,000 toys and childhood memorabilia from the mid-19th century to mid-20th Century.

Nature sight-seeing

Singapore has a variety of parks and projects which often feature its natural tropical environment.

Singapore has 3 zoos, namely, the Singapore Zoo, Night Safari and River Safari. The Singapore Zoo displays animals in 'open' naturalistic, spacious, landscaped enclosures separated from the visitors by hidden barriers, moats, and glass, with various shows and events occurring throughout the day to allow visitors to interact with the animals. Night Safari is the world's first nocturnal zoo, set in a humid tropical forest that is only open at night, it is divided into seven geographical zones, which can be explored either on foot via four walking trails, or by tram. River Safari features a tropical rainforest setting and features 10 different ecosystems around the world, with 5000 animals of 300 species. Among the main attractions in the River Safari is a pair of male and female giant pandas – Kai Kai (凯凯) and Jia Jia (嘉嘉) – which are housed in a specially constructed climate-controlled enclosure which change throughout the four seasons emulating their original environment.

Among the various gardens and parks located in the country, Singapore's Singapore Botanic Gardens, Jurong Bird Park and Gardens by the Bay are most popular amongst tourists. The Singapore Botanical Gardens, a UNESCO World Heritage Site is a 52 hectares tropical garden, among its main attractions includes the National Orchid collection with over 3000 types of orchids growing. Jurong Bird Park, is a bird zoo with extensive specimens of exotic bird life from around the world, including a flock of one thousand flamingos. The bird park is largest in the world in terms of the number of birds. Gardens By The Bay, designed as a series of large tropical leaf-shaped gardens, each with its own specific landscaping design, character and theme. Its main attractions are the two conservatories, the Flower Dome, which replicates a mild, dry climate and features plants found in the Mediterranean and other semi-arid tropical regions, and the Cloud Forest, which replicates the cool moist conditions found in tropical mountain regions between 1,000 metres (3,300 ft) and 3,000 metres (9,800 ft) above sea level, found in South-East Asia, Middle- and South America. Other main attractions include the Supertree Grove, which features tree-like structures, known as Supertrees that dominate the Gardens' landscape. They are vertical gardens that perform a multitude of functions, which include planting, shading and working as environmental engines for the gardens.

Singapore also has two ASEAN Heritage Parks, which are the Bukit Timah Nature Reserve, an extensive nature reserve which covers much of the Bukit Timah Hill, and is the only remaining place where primary rainforest still exists on the island, and the Sungei Buloh Wetland Reserve, which is known for its high variety of bird species, crabs, mudskippers and flora and fauna.

Pulau Ubin, is an offshore island where the last of undeveloped kampongs (villages) and wooden jetties, relaxed inhabitants, rich and preserved wildlife, abandoned quarries and plantations, and untouched nature still exists. One of the more popular spots on the island is, Chek Jawa, a previous coral reef 5000 years ago, where several ecosystems can be observed in one area.

Dining

The cuisine of Singapore is often viewed by its population as a prime example of the ethnic diversity of the culture of Singapore. In Singapore's hawker centres – a technical misnomer, to be precise – for example, traditionally Malay hawker stalls selling halal food may serve halal versions of traditionally Tamil or Chinese food. Chinese stalls may introduce Malay or Indian ingredients, cooking techniques or entire dishes into their range of catering. Some dishes introduce elements from all three cultures, while others incorporate influences from the rest of Asia and the West.

This phenomenon makes the cuisine of Singapore significantly rich and a cultural attraction. Much prepared food is available in the hawker centres or food courts (e.g. Lau Pa Sat, Newton Food Centre) rather than actual restaurants. These centres are relatively abundant which often leads to low prices, and encourages a large consumer base.

Food in itself has been heavily promoted as an attraction for tourists, and is usually promoted by various initiatives undertaken by the Singapore Tourism Board or the associations it deals with as one of Singapore's best attractions alongside shopping. The government organises the Singapore Food Festival in July annually to celebrate Singapore's cuisine. The multiculturalism of local food, the ready availability of international cuisine, and their wide range in prices to fit all budgets at all times of the day and year helps create a "food paradise" to rival other contenders claiming the same moniker. The availability of variety of food is often aided by the fact Singapore's port lies along strategic routes. Catherine Ling of CNN listed Fish soup bee hoon, Bak kut teh, Chilli crab, Nasi Padang, Hainanese chicken rice, and Kaya toast as some of the "40 Singapore foods we can't live without".

There is also a proliferation of fast-food chains, such as McDonald's, Pizza Hut, KFC, Burger King, Subway, Long John Silver's, and Mos Burger.

Halal and vegetarian food are also easily available.

Tourist events

Singapore Tourism Board promotes a variety of events all year round for tourists. Some of the anchor events are the Chingay Parade, Singapore Arts Festival and Singapore Garden Festival. The Singapore Food Festival is held every July to celebrate Singapore's cuisine. Other annual events include the Singapore Sun Festival, the Christmas Light Up, and the Singapore Jewel Festival. Singapore hosted a round of the 2008 FIA Formula One World Championship (Singapore Grand Prix). The race, held on a new street circuit at Marina Bay, was the first night-time event in Formula One history. The event was considered an overall success due to the sheer amount of organisation, planning and hard work put into the event.[1]. Also in 2010, Singapore hosted the inaugural Youth Olympic Games, where the Singapore Tourism Board (STB), which say the Games is expected to generate a minimum of 180,000 visitor nights for Singapore.