Type Private Headquarters London, UK Products Children's clothes Founded 2011 | Industry Retail Key people Julia Smee Founder Kate Pietrasik | |
Area served UK and Ireland, USA, France, Russia, Italy, and Australia | ||
Tootsa macginty aw 2015
Tootsa MacGinty is a clothing company that makes unisex clothes for children between the ages of 0 to 8.
Contents
History
The company was started by womenswear designer Kate Pietrasik in 2011. It is one of the first to bring unisex kidswear to the market in the UK. In 2013 the company introduced its first adult item, in response to enquiries.
Pietrasik had previously worked designing streetwear and sportswear for brands including Hilfiger and Roxy. The company currently consists of Pietrasik, her two parents, and a PR and Brand Manager. She says she was inspired to create unisex children's clothing after being shocked by the gender segregated children's clothing available in the UK High Street, after having lived in France for 10 years where the situation was less pronounced. Tootsa MacGinty manufactures its clothes in Portugal. Beyond using social media, trade fairs and word-of-mouth marketing, the company doesn't advertise.
The company has collaborated with UK environmental campaign group, Surfers Against Sewage, to produce a series of fundraising t-shirts.