Founded 2003 | Parent organization Yamazaki Baking | |
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How to pronounce tohato
Tohato Inc. (Kabushiki Gaisha Tōhato) is a Japanese food company specialising in snack food.
Contents
Tohato snacks habanero japan
Products
Advertisement campaign
Tohato launched two new snacks brands, "Tyrant Habanero Burning Hell Hot" and "Satan Jorquia Bazooka Deadly Hot" in 2007 in an award-winning campaign which broke new ground in engagement marketing, by combining multiplayer online gaming with advertising, on a mobile phone. Customers were encouraged to join nightly battles in a virtual game, on behalf of either snack brand, to determine the winner of the "World's Worst War". The games ran at 4 AM. The campaign was designed by Japanese ad agency Hakuhodo and won the Yellow Pencil award at the annual D&AD advertising awards ceremony where mobile ads were recognized for the first time in May 2008.
References
Tohato Wikipedia(Text) CC BY-SA