Togo has a very diverse and rich traditional music and dance. This is reflected in Togo's regional hip hop scene.
Contents
History
Togolese hip hop has started with the group "Black Syndicate" composed of O. Below and Y. More from Lomé the capital of Togo. Most of the Togolese hip hop artists are students from high schools or university schools. The big arena of Togolese hip hop may be categorized according to each artist's style of music. Some Togolese hip hop artists seem to be specialized in the mixing of popular songs made up with rapping beats. The most influential artist known in this category is Eric MC a.k.a. The Black Nigga who won twice the Togo Hip Hop Awards with his first album "Adjamofo".
Another category of Togolese hip hop artists are those who are inspired by soul music. Their beats are more soft and their lyrics talk about love and hope. As an example one can site WEDY who changed the image of the Togolese hip hop.
Production business
Producers and studio managers are very expensive because hip hop is not yet well developed in Togo so infrastructures made for the production of hip hop albums are scarce and not all the artists are able to produce their albums. The most important label in the Togolese hip hop production is the Hope Row record, which controls the majority of the productions. Since the demand for Togolese hip hop music has increased, businessmen found a good way to make profit by facilitating artists to access the infrastructures they need.
Togo Hip Hop Award
Togolese authorities and the minister of culture have not considered Togolese hip hop music as music with a proper cultural identity. But to reward Togolese hip hop artists, authorities established since 2003 a night each year to give them awards, called Togo Hip Hop Awards. Togo Hip Hop Awards festival is an occasion to gather all the Togolese hip hop artists from the North to the South and even those who are abroad. These Awards are considered to reinforce the cooperation and relations among the hip hop artists.
Social impact on teenagers
Togolese hip hop has the ability to bring political, social, and economic issues in the society by opening people’s eyes on what is really going on in the country. As it can affect both young and old people, Togolese Hip Hop has both positive and negative aspects on the society and teenagers in particular. Hip hop is no more only a music but has extended to clothing as street fashion, break dance, graffiti, MCing, and DJing.
Change in their lifestyle
Teenagers have their own hip hop communities governed by talented designers who impose the hip hop style in the cities. The two main designers are EFA DK who is Orcyno’s brother and personal designer and WELFON. EFA DK created a sports wear universe since 1999 added by a special Togolese touch with traditional clothing. WELFON is more based on maintaining the unity with the idea he got in 2005 to mark T-shirts and caps with a Togolese flag design. Despite this maturity of Togolese youth toward the conscience of a united country for a better development, they nevertheless adopted a semblance of American hip hop stars’ lives. Some Togolese hip hop artists try to copy what is called the “thug life” of certain American hip hop stars. Girls, alcohol, parties, cars, and expensive clothes constitute their environment. They usually do this in order to show their power. However, it is thought that by doing that, these artists are degrading their image and giving a bad example to youth.
Birth of national unity
For a long time, football has been the only social relaxation activity that got together the Togolese youth. During the late 1980s football has been replaced by Togolese hip hop music which seems to be playing the same role. Togolese hip hop helped patriotism to be developed among teenagers and unify them without any consideration of political party or region. Natural borders have disappeared and music is the link between the young generations. This national unity of the Togolese youth ensures the future development of Togo in a peaceful atmosphere. Togolese hip hop keeps youths unified and struggle for national reconciliation. That is why festival, shows, concerts are always organised to let youth express themselves and entertain them the same time.
Media
The media seems very supportive of Togolese hip hop music and help artists a lot with their promotions. A lot of TV shows have been devoted to Togolese hip hop music. Presentations of new albums are frequently broadcast on television but radios are still very important for the development of Togolese hip hop music (underground and popular).
Notable artists
Artists who perform either the soft or the hard variety of hip hop: