Full name Toby S. Henderson Name Toby Henderson Current team Retired Role Bicycler | Rider type Off Road Height 1.83 m 1974-1976 Bottema Weight 78 kg | |
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Nickname "Coca-Cola Cowboy""Captain Elbows""Hollywood Henderson" Discipline Bicycle Motocross (BMX) |
Toby henderson the coca cola cowboy
Toby S. Henderson (born October 10, 1961 in La Mirada, California United States) was a professional American "Old School" Bicycle Motocross (BMX) racer whose prime competitive years were from (1979–1985) He was given the nickname "Coca Cola Cowboy" by Bob Osborn, publisher of BMX Action magazine but the reason for it was unknown even by Henderson. He himself regard it as "lame".
Contents
- Toby henderson the coca cola cowboy
- Toby henderson thrill
- Racing career milestones
- Amateur
- Professional
- Notable accolades
- BMX product lines
- Significant injuries
- Miscellaneous
- BMX press magazine interviews and articles
- BMX magazine covers
- References

Toby henderson thrill
Racing career milestones
Started racing: In 1973 at 12 years old. at Hollyfield Park in Norwalk, California In a September 1982 BMX Action his first race was at Scot Briethaupt's B.U.M.S track.

First race bicycle: Schwinn Sting-Ray.

Sanctioning body: Independent.
First race result:
First win (local):
Home sanctioning body district(s): National Bicycle Association (NBA) District "X" (Orange/Los Angeles County);
First sponsor:
First national win:
Turned Professional: December 1978
First Professional race result: In Third place in Pro Class at the National Bicycle Association (NBA) Supernationals in Saddleback Park in Irvine, California on April 8, 1979.
First Professional win:
Retired: 1987 at 26 years old. His last national race as a serious competitor appears to have been the United States Bicycle Motocross Association (USBA) Grandnational in Dallas, Texas on November 11, 1986. He came in seventh in "A" pro, the senior pro level. It was the last USBA sanctioned raced before it merged with the American Bicycle Association (ABA) in 1987. Henderson then pursued a Mountain Bike racing career. He would later race at least one BMX race in 1987 at the Vision World Cup in Irvine, California on June 21, 1987 He didn't make any mains.
Height & weight at height of her career (1981–1984): Ht:6'0" Wt:172 lbs.
Amateur
Professional
Toby Henderson: "...I was getting a couple of good contracts coming up, and I turned them all down, because I kept calling Raleigh, and saying, "Well, are we going to do something next year?" "Oh yeah, oh yeah, we're really going to be full force next year." [Raleigh's alleged response-ed.] So I turned some good contracts down, and I let it all slide, until the middle of January, when I called them up and said, "Well, where's the contracts? Let's get some contracts going," and they said, Well, we decided we're going to go TV advertisement," and that's all they said, like "Click." [imitating a phone hang up-ed.] And we [Henderson and Bottema-ed.] said, "Huh?" Here we turned down like three or four good contracts in October, when all the other teams were setting their budgets up and looking for their riders for the next year." ---BMX Plus! October 1982
Ironically, Raleigh would restart its BMX sponsoring program a year later. Toby rode sponsorless for six months util June 1981Toby: I left Hutch for SE racing. They paid me 3 times what Hutch offered. It was a mistake on my part. I should have stayed at Hutch.
JJR: Can you explain that?
Toby: SE paid me a lot more money than Hutch to switch, but were unable to promote me as much as Hutch therefore in the long run it was a bad move. SE did however buy my first house for me!
Amateur
National Bicycle Association (NBA)
National Bicycle League (NBL)
American Bicycle Association (ABA)
Fédération Internationale Amateur de Cyclisme (FIAC)*
International Bicycle Motocross Federation (IBMXF)*
Professional
National Bicycle Association (NBA)
National Bicycle League (NBL)
American Bicycle Association (ABA)
United States Bicycle Motocross Association (USBA)
International Bicycle Motocross Federation (IBMXF)*
Fédération Internationale Amateur de Cyclisme (FIAC)*
Union Cycliste Internationale (UCI)*
Pro Series Championships
Notable accolades
BMX product lines
Significant injuries
Miscellaneous
BMX press magazine interviews and articles
BMX magazine covers
Bicycle Motocross News:
Minicycle/BMX Action & Super BMX:
Bicycle Motocross Action & Go:
BMX Plus!:
Total BMX
Bicycles and Dirt:
Bicross Magazine: (French Publication)
NBA World & NBmxA World The official membership publication of the NBA:
ABA Action, American BMXer, BMXer (the official membership publication of the ABA under three different names):
Mountain Bike Action: