Supriya Ghosh (Editor)

To Kati

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Released
  
April 10, 2000

Length
  
1:57:25

Release date
  
10 April 2000

Label
  
Columbia Records

Recorded
  
2000

Artist
  
Katy Garbi

Producer
  
Phoebus

To Kati httpsuploadwikimediaorgwikipediaenthumb1

To Kati (2000)
  
Apla Ta Pragmata (2001)

Genres
  
Pop music, Laïko, Dance music

Similar
  
Katy Garbi albums, Pop music albums

To Kati (The Something) is an album by popular Greek artist Katy Garbi. It was released on April 10, 2000 by Sony Music Greece and went four times platinum in Greece and three times in Cyprus. It ranks as one of the best selling albums of the decade. This is a farewell album of Phoebus under his contract with Sony Music Greece. The album contains seven new hits, while the rest are greatest hits of their partnership. All of the songs were composed by Phoebus (songwriter). It officially stands as a greatest hits album, even though it spawned four new hit singles.

Contents

Keti garbi to kati


Singles

The following singles were officially released to radio stations and made into Music Videos. The songs "Sopa", "Oli Mou I Stenahoria", "Pragmata Spao", and "Tha Melagholiso/Atofio Hrysafi (Medley Remix)", despite not having been released as singles, managed to gain radio airplay.

"To Kati"

Prior to the release date of the album, an exclusive preview of the first single "To Kati" began on MAD TV, and then began broadcasting throughout Greek television. This single was the first to be composed by Garbi's long running songwriter Phoebus since mid-1998. The single marked a high point in her career as it held the number one position of the IFPI Singles Chart for countless weeks. Music Video The music video was directed by one of Phoebus's main collaborators, Kostas Kapetanidis, and released in early 2000. The clip showcases Garbi for the first time with red streaks over her black hair. The video itself is stylized using digital effects and over-contrasting colours that create surrealism. Scenes include Garbi playing with and manipulating a group of shrunken men and a scene of her tearing up a photo of her real-life husband Dionisis Schinas the moment he is mentioned in the song.

"Alitaki Mou"

Alitaki Mou was released only as a radio single. It gained a lot of airplay.

"Epitelous"

"Epitelous" was the third single and included a music video, gaining massive success. It encountered a lot of media coverage as it was a duet with two of the most successful artists of the industry, Katy Garbi and Natassa Theodoridou, both of whom have both collaborated with Phoebus. The duet proved particularly popular amongst women as the lyrics form a dialogue between two women about their frustrations with men and relationships. Music Video Directed by Kostas Kapetanidis, the third single would make its debut on MAD TV during Katy's appearance on the show "OK" on May 25, 2000. The music video carried the style of the previous clip with the over-contrasting of colours, however it had a much more serious feel. Contrasting from a dark blue background, Garbi and Theodoridou are seated on opposing sofa chairs which slowly spin around on their axises. Other shots of the video include shelves filled with various items that symbolize womanhood each carrying a price tag, depicting how everything comes with a price that is paid. On MAD TV's Greek music video countdown on Greekweek, "Epitelous" placed 18th on the "All Times Best Top 30 Video Clips".

"To Lathos Mou"

"To Lathos Mou" was the fourth single and final music video of the album. It is a strong ballad composed and written by Phoebus, which became an iconic song detailing Garbi's vocal abilities. Music Video The music video was filmed by Giorgos Gavalos of View Studio. The music video was shot on October 6, 2000 at the 3x Platinum certification party for the album where Garbi performed live to an outdoor audience of thousands at the Village Park in Athens. Scenes include Garbi walking through the Virgin Megastore before and after her performance, Garbi being interviewed by the media, fans singing along, and finally her departure from the venue through a rush of fans. Filming the performance took over 5 takes along with the audience.

Awards

  • Pop Corn Music Award 2000 for "To Kati" receiving Best Dance Track.
  • Pop Corn Music Award 2000 for "Epitelous" receiving Best Duet of The Year.
  • The title track "To Kati" took 5th place in the international 2000 OGAE Song Contest.
  • References

    To Kati Wikipedia