Country of origin Canada Networks Sportsnet, Sportsnet 360 | First episode date 12 December 2011 | |
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Starring Tim Micallef
Sid Seixeiro Running time 180 minutes (2011-2015)
90-120 minutes (2015-present) Original network (non-televised) (2011-2013)
The Score/Sportsnet 360 (2013-2015)
Sportsnet (2015-present) Original release December 12, 2011 (2011-12-12) – present Similar Hockey Central, Sportsnet Central, Hockey Night in Canada, SportsCentre, Match Game Profiles | ||
Tim & Sid is a sports talk show hosted by Tim Micallef and Sid Seixeiro (born March 30, 1977), broadcast by the Canadian sports television network Sportsnet. The program was established in 2011 as an afternoon show on Sportsnet's sister radio station CJCL, and gained a television simulcast on The Score (now Sportsnet 360) in 2013. On July 1, 2015, the program was re-launched as a dedicated television program.
Contents
Tim & Sid airs weeknights from 5 to 7 p.m. ET, although it is frequently shortened to 90 minutes to allow for pre-game coverage of Toronto Blue Jays and National Hockey League (NHL) games.
History
Tim & Sid was launched in 2011 as an afternoon radio show on CJCL, a sports talk radio station owned by Rogers Media in Toronto. The program gained a television simulcast on Micallef and Seixeiro's previous home, The Score in May 2013, coinciding with the Canadian Radio-television and Telecommunications Commission's (CRTC) approval of Rogers' acquisition of the network (since renamed Sportsnet 360). Tim & Sid became known for the pair's freeform style, and proved popular among a younger audience and a loyal group of fans. The program gained further attention from viral videos during the 2014 Winter Olympics, such as their live reaction to Canada's winning goal in the gold medal game of the Women's hockey tournament.
On January 20, 2015, Rogers announced major changes to CJCL's lineup, including the replacement of Tim & Sid with Greg Brady and Andrew Walker as its new afternoon show. Concurrently, Sportsnet announced that Tim & Sid would be re-launched as a television program, premiering on July 1, 2015. Scott Moore, president of Sportsnet and NHL properties at Rogers, likened Tim & Sid to being a "sports content factory" operating across multiple platforms (including television and social media), and explained that Micallef and Seixeiro "are not just highlight guys, they know how to engage on any sports topic and the great thing about these guys is they can connect with sports fans on any number of levels."
Ratings
During its first month re-launched as a dedicated television program, the show grew Sportsnet's audience in the 5 to 7 p.m. ET timeslot year-over-year, growing it by 19%. In its second full month on the air, the show experienced an 18% increase and became the most-watched sports program in the country during the 6–7 p.m. ET timeslot (higher than Sportsnet rival TSN's flagship program, SportsCentre). On September 22, 2015, The Globe and Mail reported that the show attracts more than 100,000 viewers. On November 22, 2015, The Globe and Mail reported that the show has become the No. 1 sports show in Canada in the two-hour slot between 5 p.m. and 7 p.m.