Headquarters Toronto, Canada Founded 1980, Toronto, Canada | Founder Alex Tilley | |
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Tilley Endurables is a Canadian hat company founded in 1980 by Alex Tilley. Best known for its hats, it also manufactures travel clothing and some accessories.
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History
Tilley was founded in 1980 by Alex Tilley. As an avid sailor, Tilley sought to make a "classy, durable hat", suitable for a sailboat he saw moored (and would later purchase) in Toronto. Over the course of three months, Tilley developed the hat that would become their signature product. Tilley expanded the product line to shorts and pants designed for sailing, but soon found that many of the Tilley products were being used for travel. Tilley then expanded into "lightweight, easy to pack, practical travel clothing".
All Tilley products (except for socks) are made in Canada, primarily at a factory in Don Mills, Ontario." In 2015, Tilley sold the company to the Canadian subsidiary of the UK-based Hilco Capital.
Hats
The best known products of Tilley Endurables are their hats, they are referred to as "iconic", and "legendary. The hats are made of cotton duck canvas, and include a brim that snaps up. As the hats were originally made for sailing, they include holes to allow air to pass through, to prevent them from blowing off. Tilley hats also float. Tilley customers often write stories on the Tilley website, explaining strange experiences they have had with the hats. One such story (and shown as part of an advertisement) includes a hat being eaten by an elephant, and defecated out later that week entirely intact. Tilley hats are guaranteed for life, and will be replaced at no charge should the hat wear out. They are also replaced at 50% of the cost if they are lost or stolen.