Type of business Subsidiary Key people Ian Blaine (CEO) Number of employees 190 | Owner Comcast Website www.theplatform.com Founded 2000 | |
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Industry Video on demand services Headquarters Seattle, Washington, United States Parent organizations Comcast, Comcast Interactive Media | ||
thePlatform is a Seattle, WA-based online video publishing company, which was acquired by Comcast in 2006. Founded in 2000 by Rahul Sonnad, Ian Blaine, Alan Ramaley and Andrew Olson, along with others from Adobe & Microsoft. The company works with digital media companies to manage and publish video and audio.
Contents
Products
thePlatform's mpx is a video management system, providing publishing tools targeting PCs, mobile phones, and TVs. mpx Essentials is a service marketed towards businesses with smaller video libraries. The mpx Dev Kit provides tools for enhancing video management systems and offers a video player design canvas.
History
thePlatform was founded in 2000 by Ian Blaine, Andrew Olson, Alan Ramaley, and Rahul Sonnad. Previously, in 1998, Blaine founded an online personal information management company, Uniplanet, which was acquired by NBCi in 1999.
Purchase by Comcast
In June 2006, Comcast purchased the Seattle-based software company thePlatform. This represented Comcast's entry into a new line of business, selling software to allow companies to manage their Internet (and IP-based) media publishing efforts.
Internet TV partnerships
Customers of thePlatform include Verizon Wireless, BBC Worldwide, PBS, CNBC, CBS Sports, AP, NBC Local, and HiT Entertainment.