Samiksha Jaiswal (Editor)

ThePlatform

Updated on
Edit
Like
Comment
Share on FacebookTweet on TwitterShare on LinkedInShare on Reddit
Type of business
  
Subsidiary

Key people
  
Ian Blaine (CEO)

Number of employees
  
190

Owner
  
Comcast

Website
  
www.theplatform.com

Founded
  
2000

ThePlatform httpsrescloudinarycomcrunchbaseproductioni

Industry
  
Video on demand services

Headquarters
  
Seattle, Washington, United States

Parent organizations
  
Comcast, Comcast Interactive Media

thePlatform is a Seattle, WA-based online video publishing company, which was acquired by Comcast in 2006. Founded in 2000 by Rahul Sonnad, Ian Blaine, Alan Ramaley and Andrew Olson, along with others from Adobe & Microsoft. The company works with digital media companies to manage and publish video and audio.

Contents

Products

thePlatform's mpx is a video management system, providing publishing tools targeting PCs, mobile phones, and TVs. mpx Essentials is a service marketed towards businesses with smaller video libraries. The mpx Dev Kit provides tools for enhancing video management systems and offers a video player design canvas.

History

thePlatform was founded in 2000 by Ian Blaine, Andrew Olson, Alan Ramaley, and Rahul Sonnad. Previously, in 1998, Blaine founded an online personal information management company, Uniplanet, which was acquired by NBCi in 1999.

Purchase by Comcast

In June 2006, Comcast purchased the Seattle-based software company thePlatform. This represented Comcast's entry into a new line of business, selling software to allow companies to manage their Internet (and IP-based) media publishing efforts.

Internet TV partnerships

Customers of thePlatform include Verizon Wireless, BBC Worldwide, PBS, CNBC, CBS Sports, AP, NBC Local, and HiT Entertainment.

References

ThePlatform Wikipedia