Trading name The-Unreachables Industry Fundraising Headquarters London, United Kingdom | Type Private company Founder Richard Shanks | |
Founded July 30, 2014 (2014-07-30) | ||
Summary
The-Unreachables (hyphenated) is a UK-based fundraising company headquartered in London, UK. The-Unreachables was launched in December 2014 with the aim of connecting celebrities with local and international charities to raise awareness and funds. The company makes use of sweepstakes to run campaigns to raise funds for charities.
Contents
The company uses the fame and influence of celebrities to raise awareness and funds for charity, while giving people an opportunity to meet those celebrities. In exchange for a small donation to charity, each donor receives exclusive digital content from the celebrity, as well as being entered into a draw to win a one-on-one video chat with the celebrity.
History
Richard Shanks thought up the concept for The-Unreachables in July 2014 after attending the Millionaire Business School hosted by Peter Sage and Errol Abramson. Shanks wanted to make it possible for everyday people to meet the celebrities they viewed as “unreachable”, while raising funds for charity.
The first person Shanks brought on board to join The-Unreachables was Jenna Shanks as CEO in July 2014, straight after he conceived the idea.
The company was registered as a private company on the 5th of October 2014 and trademarked on the 21st of February 2015.
Executive Management
Members of The-Unreachables as of August 2016 are: Richard Shanks (Founder) and Jenna Shanks (CEO).
Operations
The-Unreachables is headquartered in London, UK, they run from Johannesburg, South Africa as well. They work with charities around the world.
Digital content
When a user registers on The-Unreachables website, the user receives a custom Unreachables HD wallpaper.
When a user donates to a campaign, the user receives a campaign-specific HD wallpaper, as well as any downloadable content made available by the campaign celebrity.
Video calls
The main prize for the campaigns run by The-Unreachables, is a video call with the campaign celebrity. This is done through Skype, Google Hangouts or FaceTime. In cases where the connection is too poor for a video call, a voice call is arranged.
Past Campaigns
Let Us Give Them Wings with The Parlotones