Harman Patil (Editor)

The She Spot

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Country
  
United States

Publication date
  
June 1, 2008

Pages
  
288

Authors
  
Lisa Chen, Lisa Witter

Genre
  
Non-fiction


Language
  
English

Media type
  
Print (Hardback)

Originally published
  
1 June 2008

Page count
  
288

OCLC
  
213222933

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Publisher
  
Berrett-Koehler Publishers

The she spot by lisa witter lisa chen bk business book


The She Spot: Why Women are the Market for Changing the World – And How to Reach Them is a 2008 non-fiction book by Lisa Witter and Lisa Chen.

Contents

Lisa witter and lisa chen discuss the she spot


Synopsis

The She Spot looks at the impact of women on social change, and focuses on the influence women have had on the world, as well as on volunteering. The book incorporates several case studies, polls, and the potential for women to be underrepresented in these polls and studies. It also covers the potential mis-representation in marketing towards women.

Critical reception

Critical reception for The She Spot has been positive, with Publishers Weekly calling it a "thoughtful, helpful guide to nonprofit marketers". AdAge's Matt Kinsey wrote that the book was "good fodder for discussion" but that he was unsure that Witter and Chen's "formula alone can commandeer a loyal female audience". A review in ForeWord magazine by Mary Spiro said that, "If one agrees with the premise that marketing has been male-centered or that the strategies they present are uniquely suited to impact women then this text offers plenty of practical advice for those courting female clientele" and that the end of chapter summaries offer "quick inspiration".

References

The She Spot Wikipedia