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The San Jose Group

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Founder
  
George L. San Jose

Type of business
  
Private

Founded
  
1981

The San Jose Group wwwthesanjosegroupcomassetssjglogoe165e37eb1

Industry
  
Advertising/Marketing and Communications

Key people
  
George L. San Jose, President & CCO

Products
  
Advertising, Consulting and Public relations

Website
  
www.thesanjosegroup.com

Headquarters
  
Chicago, Illinois, United States

Profiles

LinkedIn

The san jose group royal prestige parodia


The San Jose Group (SJG) is a privately held multicultural marketing and advertising agency based in Chicago. SJG is a member of the San Jose Network which operates 33 offices in 18 countries, serving 36 markets across the US and Latin America. The agency also operates SJ Public Relations (SJPR) and San Jose Consulting (SJC).

Contents

The san jose group samurai the creative brief


History

SJG was founded and named after George L. San Jose in 1981. In 1988, SJG moved from their offices on Jackson Blvd, to Michigan Ave. George created SJ Public Relations in 1990. The following year, George created The San Jose Network as a conglomerate of advertising and marketing communications agencies specializing in Latin America. In 1999, the company changed its name from San Jose & Associates to The San Jose Group.

Campaigns and clients

  • Budweiser, Bud Light and Michelob Hispanic Market.
  • Johnson Wax Hispanic marketing
  • Dial bar soaps, body washes and liquid soaps, purex liquid, powder and tablet laundry detergents Hispanic Marketing.
  • ATA Hispanic traveler campaign
  • Ameritech's Caller-ID Hispanic campaign
  • Hormel’s Herdez brand loyalty among Mexican-American adults.*SPAM in the American Hispanic market.
  • Illinois Office of Tourism (IOT) Spanish-language website
  • American Family Insurance multicultural advertising
  • Chicago White Sox Hispanic marketing
  • American Cancer Society in a bilingual campaign by the slogan, "¡No Fumes! (Don't Smoke) Don't Blow It!".
  • Pleasant Company American Girl Doll, Josefina Montoya event
  • National Pork Board counter-campaign targeting Hispanics' misbeliefs about pork purchases
  • U.S. Cellular's Public Relations

    • Awards

    Aurora Awards

  • Gold Award "Three Kids," 2011
  • Gold Award "Nadie Como Tu," 2011

    • IABC

  • Gold Quill "Multicultural National Pork Board Campaign (El Cerdo Es Bueno.)" 2005

    • The Publicity Club of Chicago (PCC)

  • Edwin J. Shaghnessy Quality of Life Award "Saving Lives Through Awareness, 1993
  • PCC Silver Trumpet "¡No Fumes! (Don't Smoke) Don't Blow It!" 1994
  • PCC National Hispanic Marketing Award Hanes Public Relations Campaign, 2000
  • Golden Trumpet "Multicultural National Pork Board Campaign (El Cerdo Es Bueno.)" 2005

    • Platinum PR Awards

  • Honorable Mention "Multicultural National Pork Board Campaign (El Cerdo Es Bueno.)" 2005

    • PRSA

  • Award of Excellence "Multicultural National Pork Board Campaign (El Cerdo Es Bueno.)" 2005

    • The Service Industry Advertising Awards

  • Merit Award: American Family Insurance, 2011

    • References

    The San Jose Group Wikipedia
    (Text) CC BY-SA