Founded 2006 (2006) | ||
Founders Phunam Thuc Ha
Matt Lucero
Tuan Andrew Nguyen Headquarters Ho Chi Minh City, Vietnam
Los Angeles, California, United States Website www.the-propeller-group.com
teepeegee.com | ||
The Propeller Group is a cross-disciplinary structure for creating art projects. The collective is headquartered in Ho Chi Minh City, Vietnam and works in conjunction with creative individuals in Los Angeles, California, United States.
Contents
About
The Propeller Group was founded in late 2006 by visual artists Phunam Thuc Ha (born 1974, Ho Chi Minh City, Vietnam) and Tuan Andrew Nguyen (born 1976, Ho Chi Minh City, Vietnam), who were joined by Matt Lucero (born 1976, Upland, California) in 2008. Phunam studied sculpture and conservation in Bangkok and Chiang Mai, Thailand and at the Hanoi College of Fine Arts. Nguyen earned a BFA from the University of California, Irvine. He met Lucero while they were completing their MFA from the California Institute of the Arts. Lucero earned a BFA from the University of California, Riverside.
The collective is dedicated to developing original creative content, bridging between fine art and mainstream media. The group draws inspiration from television, film, video, and the Internet. They make large-scale collaborative projects in new media, from online viral campaigns, international film productions, television commercials, to art installations, and everything in between, taking a special interest in multimedia and mass communication. The collective employs strategies from advertising, marketing, and the rarefied forms of commodity exchange and display that take place in galleries and museums. Their medium and Vietnam are frequently their subjects. They use mass media as a platform to combine seemingly contradictory phenomena: advertising and politics, history and future, and public and private. They often push their work back into the public sphere, using commodities as a form of public art. The collective cites graffiti as a source of influence, as seen in their documentary Spray It Don't Say It (2006), which follows the evolution of graffiti in Vietnam. The influence of graffiti is also present in Television Commercial for Communism (2011), drawing inspiration from the COST REVS tag, which mixes identity with advertising and branding and takes advantage of the public space.
TPG Films
The Propeller Group also functions as the full-service video production company TPG Films. In addition to making music videos for Vietnamese pop singers Thanh Bui, Hoàng Thùy Linh, Minh Hằng, Hồ Ngọc Hà, Phương Vy, Anh Khang, Liêu Anh Tuấn, and the occasional commercials, TPG Films has collaborated with Vietnamese American artist Dinh Q. Lê on multimedia installation projects. They also regularly team up with Danish art collective Superflex, co-producing short films and video installations. The distinction between The Propeller Group and TPG Films reflects the shifting relations between art and commerce.
Phunam and Nguyen also co-founded the artist-run, non-profit, alternative space Sàn Art (Ho Chi Minh City) along with Dinh Q. Lê and Tiffany Chung in 2007.
Works
Their works have been described as a blend of aesthetics and culture, between fine arts and mainstream media, between art gallery and the media world, between high culture and low culture, with an interdisciplinary and border-crossing appeal, a fusion of two seemingly different concepts and ideologies, such as the blend of the tool of capitalism (advertising) and ideology of communism in their project Television Commercial for Communism. According to the Guggenheim Museum, "To appreciate the Propeller Group’s work is to enter an extended network of aesthetic and cultural production." The Propeller Group has been the subject of solo exhibitions at galleries and museums worldwide. Their work has been included in No Country: Contemporary Art for South and Southeast Asia at the Solomon R. Guggenheim Museum, New York and The Ungovernables, New Museum Triennial. The collective, under the identity TPG, has also exhibited at Museum of Modern Art, Hammer Museum, San Francisco Museum of Modern Art, Lombard Freid Gallery, Guangzhou Triennial, and Singapore Art Museum.