The Pinkprint Tour

Background

In August 2014, when promoting "Anaconda", Minaj confirmed plans of a tour in support of The Pinkprint in an interview with Carson Daly on AMP Radio. When speaking of the tour, Minaj said, "We’re actually going to start the tour at the top of 2015, we’re going to start a European run and then we will back in America for a summer run." Also in the interview, Minaj hinted at a special guest joining her on tour by saying, "I can’t wait for them to find out who I’m going on tour with. I can’t say [who it is], but I know that my fans love this person. It's just going to make sense. I think our fan bases are very similar so I think its going to work out really good."

On December 8, 2014, three days after Minaj received two nominations for the 57th Grammy Awards and a week before the release of The Pinkprint, the tour was officially announced with seventeen dates scheduled across Europe in the spring of the following year. The announcement of the tour also revealed that R&B artist Trey Songz would be the special guest joining Minaj on the European leg of the tour to promote his latest studio album, Trigga (2014).

Development

When speaking of the tour on the day of its announcement, Minaj said, "It's been way too long since I've seen my European Barbz. I can't wait to get back and party with all of you with Trey Songz. We have more than a few surprises in store, and I promise this will be my biggest and best tour yet!"

Pre-sale tickets and VIP packages for the tour were available to Minaj's fan club starting on December 10, 2014, followed by the general public sale beginning on December 12, 2014. Within hours of being on sale, the show at Zénith de Paris in Paris, France on March 25, 2015 sold out, prompting Minaj to add another date in Paris on March 26, 2015 at the same venue. During a Q&A session with her fans on Twitter, Minaj began to reveal more details about the tour, which includes that the European leg of the tour will be extended, the North American leg will be announced in March, and that the tour will also visit Australia and Brazil.

About a month before the tour began, an altercation between Minaj's tour manager, De'Von Pickett, and a local citizen, Pierce Boykin, erupted at a local bar in Philadelphia. The argument resulted in the stabbing of Pickett and another crew member of the tour, ultimately killing Pickett and injuring the other crew member. In response to the tragedy, Minaj expressed her grief mainly through social media outlets such as Twitter and Instagram, but as time passed it was revealed that Minaj considered canceling the entire tour after the incident occurred. However, Minaj stated that canceling the tour wouldn't be the right thing to do. She elaborated by saying "I can’t let anything stop us from putting on the show because that would be quitting. So we’re going to continue the tour in his memory."

On March 16, 2015, the opening day of the tour, Minaj finally announced the North American tour dates along with its opening acts. The North American leg was initially announced with a total of nineteen dates between July and August 2015, however Minaj stated that additional dates will be added as the tour progresses. Tickets started to become available beginning on March 18, 2015 with the exclusive pre-sale to members of Minaj's fan club, which was followed by the general public sale starting on March 20, 2015. Opening acts for the North American leg include Hip-Hop artists Meek Mill and Rae Sremmurd, who will be promoting their latest studio efforts, Dreams Worth More Than Money (2015) and SremmLife (2014), and R&B artists Tinashe and Dej Loaf, who will be promoting their latest musical endeavors, Aquarius (2014) and Sell Sole (2014).

Fashion

Throughout the tour, Minaj has incorporated multiple outfits into the show that correlate with the major themes of The Pinkprint. The show usually consists of four major outfits, each of which stylistically represent different segments of the show. For the first section of the show, Minaj is dressed in black lingerie covered with a black polka dot mesh catsuit, and is supported by an all female group of dancers who are also dressed in solid black mesh catsuits. The second section of the show sees Minaj performing in a gold-dipped skirt with matching thigh-high boots, and a gold bra, while her dancers, now both male and female, are dressed in gold attire as well. The designers of the second segment outfit were later revealed to be The Blonds, who created the costume especially for Minaj to perform in while on tour. The third and fourth portions of the show have seen multiple changes in wardrobe throughout the extent of the tour. For the third segment, Minaj has either worn a frilly black dress or a solid pink dress depending on the date of the show. And for the fourth and final segment for the tour, Minaj's ensemble either consists of a jumpsuit that can be described as looking like "a broken pink disco ball" on the front with an all mesh back, or a frilly pink bra with a shiny tutu and pink lace tights. Marissa G. Muller from MTV described the latter of the two outfits as "50% Barbie, 50% Ballerina", while also adding that Minaj looked like "the prettiest ballerina Barbie of them all" alongside her female dancers who were almost identically dressed. Muller also noted that the outfit was reminiscent of Minaj's look around the time she released her debut album, Pink Friday (2010). Overall, Nadeska Alexis, also from MTV, greatly praised Minaj's wardrobe choice for the tour stating that the outfits were "sexy", "elegant", and "sweet".

Europe

The European leg of the tour received mixed to positive reviews throughout the duration of its run. In review of the show in London, England, Nick Levine from NME praised Minaj's overall performance throughout the night. Levine noted that the beginning of the show "seemed detached" and "uncomfortable" with the performances of "All Things Go" and "I Lied", but quickly smoothed out when Minaj was in "full flow, spitting out fierce rhymes on 'Moment 4 Life' and 'Beez in the Trap', slut-dropping to 'Anaconda' and chatting about 'scones and jam' in a ridiculous English accent." He went on to comment about Minaj's versatility by saying that "Minaj is a much better rapper than singer, but because she invests slowies 'Marilyn Monroe', and 'Save Me' with real emotion, a mid-set ballads section is surprisingly gripping." Levine also commended Minaj's personality stating "it's the 32-year-old's fiery attitude that really impresses." Levine criticized an "unnecessary audience participation segment", but greatly praised the final segment of the show comparing the atmosphere to a "New York basement sweatbox." Alice Vincent from The Daily Telegraph gave a differing review of the same show in London stating that "this [the show] was a 90-minute struggle of a set." In opposition to Levine, Vincent favored the beginning of the spectacle rather than the end stating "Her Minajesty was imperious for the first six songs, viciously spitting the quickfire rhymes of 'Only', purring through the languorous reflection of 'I Lied'." Vincent went on to criticize the huge gaps between segments and the finale of the show stating "Minaj mostly felt just out of reach – especially during an overbearing climax of EDM synths and beats, into which she virtually vanished." Overall, Vincent awarded the show three out of five stars stating "In The Pinkprint, Minaj bore her soul: she should have done more of it on stage."

Irish Independent writer Eamon Sweeney was particularly unsatisfied with the show in Dublin, Ireland stating "the production as a whole is flawed. It sorely lacks pace and punch." Sweeney continued to criticize various elements of the show such as audience interaction and the beginning of the show in which he said "lacked spark and pizazz." Sweeney did however commend Minaj's flow by saying "There [were] fleeting moments when she [was] on fire." Sweeney concluded that "Minaj is still an extremely talented performer, it's just a pity that at this Dublin stopover she isn't a brilliant one."

Minaj received four out of five stars from many reporters throughout the European leg of the tour, including Katie Fitzpatrick from the Manchester Evening News, Kirsty McHale from the Liverpool Echo, Lisa-Marie Ferla from the Herald Scotland, and Simon Duke from Chronicle Live. Fitzpatrick greatly applauded Minaj and the overall feel of the show stating "[Minaj's] rapping is on fire" and that "the costume changes are just as exciting as her rhymes." Fitzpatrick also praised the final portion of the show saying it was "irresistibly fun" and that Minaj "had us all leaving the arena still in full flight with joyous abandon." McHale also gave positive feedback of Minaj's performance, versatility, and nature of the tour saying "For all of the outrageous costume changes and dance moves (of which there were many), there were also moments of substance where she showcased her vocal talents, such as 'Save Me' and 'Marilyn Monroe'. And her rapping was flawless all night long." She extended her praise by saying "when you go to see Nicki Minaj, you go to be entertained, and that's exactly what we got." Ferla in particular praised the slower section of the show stating that "'Pills n Potions' featured a breathtaking vocal performance, while Pink Friday: Roman Reloaded's 'Marilyn Monroe' gave me [Ferla] chills." Duke also commended Minaj's versatility by stating "We all know she can rap with the best of them but she also has a rather useful set of pipes with their shining moment coming in the epic 'Marilyn Monroe' from Pink Friday: Roman Reloaded." Duke also highly praised the final quarter of the show and its uplifting feeling when he said "I don’t think I’ve witnessed a more inspired back to back than 'Va Va Voom', 'Pound the Alarm', 'Turn Me On' and 'Bang Bang' – the quartet of chart smashes got everyone in the party mood." He further proclaimed the show was a success and stated "The enthusiastic crowd were sent on their way home with a swagger in their step thanks to a thumping encore of 'Starships' which capped a stellar showing from their idol."

Commercial performance

Shortly after the tickets for the North American leg of the tour went on sale, Forbes reported outstandingly positive ticket sales with high ticket prices on the secondary markets. Jesse Lawrence from the business magazine reported that the average ticket price accumulated to a total of $194 per ticket on the secondary market. Lawrence noted that the price of the tickets on the secondary market were 24.4% more expensive than the tickets on the secondary market for her previous tour, the Pink Friday Tour (2012). Lawrence also mentioned that the most expensive tickets of the tour are for the show on July 26, 2015 in Brooklyn, New York with a price of $380 per ticket, which is 94% above the tour's average ticket price. The second priciest show is on August 16, 2015 in Vancouver, Canada with an average price of $197 per ticket. The two cheapest shows of the North American leg are in Clarkston, Michigan and Burgettstown, Pennsylvania with prices of $109 and $116 per ticket, which are about 43.5% below the tour's average ticket price. Lawrence greatly commended Minaj on the huge increase of ticket prices on the secondary market from her previous tour to her current tour stating that the current tour "has raised the bar for the 32-year-old Queens native."

After the conclusion of the North American leg, Minaj topped Billboard's Hot Tours chart for the week of September 1, 2015. Minaj achieved the top position on the chart with a total gross of $13,010,440 and a total ticket count of 293,036 from seven arena shows and thirteen amphitheatre shows across North America. Highlights from the North American leg include the show in Brooklyn, New York, which produced the highest single-night gross of $1.3 million from 14,186 sold seats, and the show in Chicago which grabbed the largest audience of the tour with 22,700 fans present. Furthermore, North America's leg scored 10 sold-out shows.

At the end of 2015, the tour placed at number 80 on Pollstar's "2015 Year-End Top 100 Worldwide Tours" list, grossing $22 million from 38 shows with a total attendance of 429,672.

BET

It was announced that Nicki Minaj is going to release The Pinkprint Tour on BET TV and may be released on DVD. Some songs were cut off during the show. It aired on TV on December 31, 2016 on New Years Eve.