Type Subsidiary Industry Retail CEO Gill Smith (Nov 2014–) Headquarters High Wycombe Number of employees 1,400 (2010) | Traded as The Perfume Shop Area served UK & Ireland Number of locations 269 (2016) Founded 1992 | |
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Key people Gill Smith (Managing Director), Domanic Lai (Group Managing Director) Products Perfume, Aftershave, Fragrance Parent organizations CK Hutchison Holdings, Merchant Retail Group plc Profiles | ||
The Perfume Shop is a United Kingdom perfume retailer founded in 1992. The company was acquired by the world's largest health and beauty retailer, A.S. Watson Group in 2005. The company is based in High Wycombe, Buckinghamshire, with a distribution centre in Dunstable. It is the second largest fragrance retailer in the UK.
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History
The Perfume Shop started life in 1992 and when bought by Merchant Retail Group plc in 1991 was originally called EauZone. Eauzone had 6 stores but 3 were closed down immediately with only Guildford, Portsmouth and Basingstoke being retained. That year The Perfume Shop also opened in Meadowhall, Sheffield and The Glades Shopping Centre, Bromley (now Intu). Typically The Perfume Shop trades from smaller shops than many other retailers and they averaged 400 square feet. Half of their sales came in the 6 weeks before Christmas. It became a classic clicks and mortar operator with both high street shops and a very successful website.
The Perfume Shop @ Superdrug
Since 2010 it has operated a shop in shop concept at Superdrug stores. The project was initially trialled with 11 stores including Aylesbury, Milton Keynes, Bury, Glasgow, and Westfield London.
Rewards Club
In September 2011, it launched a loyalty card scheme named ‘Rewards Club’.