Categories Current Affairs Country India | First issue August 2007 Language English | |
Publisher Kirit Pradyot Deb Burman Company Manikya Prints and Works. | ||
The magazine TNT-The Northeast Today, was launched by Kirit Pradyot Deb Burman (also known as P.B.K.Manikya) in August 2007. The monthly estimated circulation of the magazine is 70,000 making them one of the largest selling magazine in the Northeast market. The magazine is known for its all-round coverage, and primarily covers politics, sports, cuisine, lifestyle, health, environment, science, and travel. The name of the magazine is still under trademark controversy with one of the publications based out of Noida named Northeast Today Magazine which was launched in 2011, four years after the launch of TNT- The Northeast Today magazine.
Contents
However, in May 2016 TNT-The Northeast Today became a full-fledged digital news portal and it is one of the most viewed website in the Northeastern region of India. The graph mapping the growth of TNT- The Northeast Today are indicative of the ambition the brand has to become the leader and the commitment its Team displays in achieving this goal. TNT – The Northeast Today magazine, when in print, was the largest circulated and read magazine in the region. Now www.thenortheasttoday.com strives to be the largest read news portal in / from the region.
Run by a group of ‘Quiet Pros’ who with intense fire in the belly to deliver harder make the portal a success story that few can boast of or replicate, though quite a few attempt. Acting as the eyes and ears of the region, the team’s main aim is to serve the people of the region. Covering topics of relevant importance to the ever changing complexity of the world at large and region in particular Current Updates, Politics, Entertainment, Culture, Food, Sports, Opinions and a special emphasis to Music, which is the soul of the region, are focused on. Disseminating up-to-date happenings from around the region, 24 hours before the morning newspaper, is a challenge but then when you are just a step behind the leader, you cannot rest till you get there.
Views
The magazine/Website states that it has no political bias and also that it is equidistant from all political parties. Though lately it has been seen that its stand for the cause of Tibet and against the Maoist movement has been very critical and vocal. The magazine has also been seen as very supportive for the human rights and large-scale displacement of indigenous people for large projects. The stand for forest bill rights is also very much evident in the magazine. Recently the magazine was a partner in the Mega Quiz organised by Tripurainfo.com which encourages participants to know about local knowledge along with the happening the world over. The Northeast Today aptly puts it as "a journey within for the search of knowledge".
Involvement
The Northeast Today, or TNT as it is popularly known, has been involved in a lot of youth activities, such as quiz, debates and seminars, largely because it has a large student and youth base. It is estimated that almost 75% of the readers are under the age of 35.
The magazine has also co-partnered a musical show, Eric Martin The magazine was also part of the huge popular White Lion/FireHouse show that attracted over 42,000 fans is Shillong in December 2008.
Lately, the website is venturing into a partnership with NE8x start up to provide a platform for budding entrepreneurs from the region and has also signed an MoU with the Logical Indian website to bring out stories from Northeast India at the national level.
Aim
The magazine turned website aims to see that the Northeast region is taken at par in the national level, not only politically but at all levels. The magazine is also one of the youngest in terms of age with the average age of 28 years in the editorial board. The magazine is for the people of northeast by the people who actually reside and live day to day.