Trading name NOCO Founder Joseph Henry Nook, Sr Number of employees 500 (2016) | Area served Worldwide Founded 1914 | |
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Key people William Nook (Chairman & CEO), Jonathan Nook (CVO & President) Products NOCONOCO GeniusNOCO XGridNOCO ElementChargeLightBatteryLifeNCP2 Profiles | ||
The NOCO Company (commonly referred to as NOCO) is an American, privately held, multinational corporation that designs, manufacturers, and markets consumer electronics, automotive chemicals, plastics, and various electrical components.
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Overview
NOCO was founded as Nook & O'Neill in 1914. Joseph Henry Nook, Sr. was later inducted into the Automotive Hall of Fame for the contributions he made to the automotive industry with The NOCO Company. Their original catalog can still be found in various automotive museums and archives. NOCO holds over two dozen patents including a patent for Portable vehicle battery jump start apparatus with safety protection. NOCO's products are sold in Walmart, AutoZone, NAPA, Batteries+Bulbs, Camping World, Bass Pro Shops and on Amazon.com.
Advanced Fishing Technologies acquisition
In 2009, NOCO acquired Advanced Fishing Technologies ("AFT)", a high-tech manufacturer of marine, industrial and photostatic batter management solutions.
ChargeLight
NOCO's ChargeLight was first created from a fully funded Kickstarter campaign, which raised $121,329. ChargeLight was well-received, and featured in such places as Mashable, AndroidGuys, GeekyGadgets, StupidDope, Rekalltech, TechToyReview, Mashable Top Ten Tech, AppAdvice, TheGadgetFlow and HuntSimply
Genius Boost family
The Genius Boost family of chargers is one of the companies most popular line of products. The GB30 car jump starter was rated 9/10 by TopSpeed, 8.9/10 by MiniThunder and "Good" by Consumer Reports. The Genius Boost product family has also been recommended by Mustang360, WebBikeWorld, JumpStarterReviews, HumbleMechanic, VWDiesel, WorkShopAddict, TrollingBatteryGuides, GreatFishingReels, AutoGeekOnline, WR, SnowMobileCentralHQ, and AutoExpress's Best Jump Starter Pack 2015.