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What is the mother company helping parents raise good people
The Mother Company based in Los Angeles, California, is a producer of preschool education consumer products rooted in early childhood education including the series Ruby’s Studio: The Feelings Show (available via DVD and download) and parenting resources focused on social emotional learning.
Contents
- What is the mother company helping parents raise good people
- Mompreneur the mother company
- History
- Company Funding
- Products Website
- References
Mompreneur the mother company
History
Founder and CEO Abbie Schiller, a public relations executive and former VP with ABC and Kiehl’s partnered with Samantha Kurtzman-Counter (President), a director and producer, who has worked on programs for ABC, NBC, Vh1, MTV and the Disney Channel. The Mother Company launched on Mother’s Day, 2010. Together, Schiller and Kurtzman-Counter are known as “mothers on a mission to redefine children’s entertainment."
Company Funding
Seeking business funding, Schiller initially approached angel investors. Because they wanted to give her more than twice the amount she needed, she turned down offers from three different traditional investment companies. Instead, Schiller and Kurtzman-Counter presented the company to mothers on the playground, at school events and birthday parties before establishing a niche group of individual investors in and around Los Angeles. All but one of the company's more than 20 investors is a mother and the founders have kept majority control.
Products & Website
The Mother Company’s flagship product, a 45-minute DVD entitled Ruby’s Studio: The Feelings Show is designed as an entertaining teaching tool to help young children recognize, appropriately express, and understand emotions. The show host is Ruby (played by Kelsey Collins) who introduces children to feelings through animated, art and musical segment inserts. Children's songwriter Elizabeth Mitchell sings The Happy Song.
The Mother Company’s website provides articles from parenting experts such as Betsy Brown Braun and serves as a hub with parenting Q&As, essays, and video clips. The Mother Company also produces a line of handmade plush dolls.
In 2011 The Mother Company polled 250 mothers to find out what they most wanted for Mother’s Day. The overwhelming response was “well-behaved kids.” Twenty-nine per cent of respondents said they wanted time for themselves.