7.2 /10 1 Votes
Network NBC Running time 3 hours Launched October 8, 2016 | 7.2/10 IMDb Country of origin United States Original Language(s) English Owner Litton Entertainment | |||||||||||||||||||||||||||||||||
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Format Saturday morning E/I block Similar Toonturama, One Magnificent Morning, Litton's Weekend Adventure, CBS Dream Team, Nickelodeon Saturday program | ||||||||||||||||||||||||||||||||||
The More You Know is an American programming block that is programmed by Litton Entertainment, and debuted on October 8, 2016. It airs on Saturday mornings on the owned-and-operated stations and affiliates of NBC. It was originally scheduled to debut on October 1, 2016. However, its premiere was pushed back one week due to NBC Sports' coverage of the 2016 Ryder Cup. Based on NBC's series of public service campaigns of the same name, the three-hour Saturday morning block features live-action programming aimed at teens that are designed to meet federally mandated educational programming guidelines.
Contents
The block replaced NBC Kids (which aired live-action and animated preschool-oriented programming from Sprout), and is Litton's fourth E/I-centric programming block across the major U.S. television networks, behind Litton's Weekend Adventure (ABC), CBS Dream Team (CBS), and One Magnificent Morning (The CW).
History
NBC and Litton announced The More You Know on February 24, 2016. The block serves as a brand extension of The More You Know—a series of public service campaigns first launched by NBC in 1989. The block will launch with six half-hour programs aimed towards viewers 13 to 16 years of age, described as being "in-depth and inspiring".
In announcing the partnership, NBC chairman Ted Harbert stated that "by coupling Litton's unparalleled expertise with NBC's iconic 'The More You Know' brand, we are excited to help families come together to enjoy, watch and learn." Litton's CEO Dave Morgan stated that the company was "proud to partner" with NBC in associating its programming with a "renowned educational brand".
Launch
The More You Know block launched on October 8, 2016, it was previously expected to launch on October 1, but was postponed due to the 2016 Ryder Cup. The last show that played on the NBC Kids block was an episode of Floogals, while the first show that played on The More You Know was The Voyager with Josh Garcia.