Website www.martinagency.com Founded 1965 | Industry Business Services CEO Matt Williams (Feb 2013–) Number of employees 500 | |
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Key people Matt Williams, CEO; John Adams, Jr., Chairman; Joe Alexander, CCO; Beth Rilee-Kelley, COO; Janet White, CFO Products Advertising & Marketing Parent organization Interpublic Group of Companies Profiles | ||
E07b explore the martin agency culture with an insider tour on the buzzbubble
The Martin Agency is an American advertising agency based in Richmond, Virginia that is part of the Interpublic Group of Companies.
Contents
- E07b explore the martin agency culture with an insider tour on the buzzbubble
- What it s like at the martin agency
- About
- Notable campaigns
- Awards
- References
What it s like at the martin agency
About
The agency was founded as Martin & Woltz in Richmond, Virginia in 1965 by David N. Martin and George Woltz. Martin and Woltz divided the firm in 1975 and Martin renamed the company, The Martin Agency.
The Martin Agency was independently owned until 1986, when it was acquired by Scali, McCabe & Sloves Advertising of New York. Eight years later, Scali was acquired by The Interpublic Group of Companies and The Martin Agency became part of IPG. The company's president and CEO is John B. Adams, Jr and its President is King Alexander
Headquartered in Richmond, the agency also maintains offices in New York City and London.
The Martin Agency's clients include: Benjamin Moore & Co., Chips Ahoy!, Colonial Williamsburg, Discover Card, Experian, ExxonMobil, GEICO, Georgia-Pacific, Hanes, John F. Kennedy Presidential Library and Museum, Kayak, Manpower, Midas, Moen, Optimum, Oreo, Penske, PING, Ritz Crackers, Sabra, Stolichnaya, TIAA-CREF, Timberland PRO, TracFone and Walmart.
In 2010, Adweek named The Martin Agency as its "Agency of the Year."
In 2012, the agency reduced its staff by 38 following a decrease in client spending.
In 2016, the agency reduced its staff by 29, again citing a decline in client spending and the loss of the Wal-Mart account.
Notable campaigns
Awards
Adweek U.S. Agency of the Year- 2010.