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The leith agency xmas card 1996 uk
The Leith Agency is a creative agency that predominantly focuses on advertising but also helps to develop the local creative community. It is particularly known for its advertisements for Scottish soft drink Irn-Bru.
Contents
- The leith agency xmas card 1996 uk
- Michael higgins from the insight team at the leith agency at the calmac travel tourism conference
- History
- References
The agency is currently based at The Shore in Leith, Edinburgh.
Michael higgins from the insight team at the leith agency at the calmac travel tourism conference
History
The Leith Agency was founded in St Mary's School House, Leith in 1984, starting life as a traditional advertising agency. It was voted Scotland's top advertising agency in 1993 in a poll for Scotmedia magazine and in 2001 it won the Scottish Institute of Practitioners in Advertising award for most effective campaign for promoting now-defunct radio station Beat 106. It was bought by marketing services group Cello in 2004.
The Leith Agency has created campaigns for global brands such as Honda, Grolsch and SEAT from its offices in the docks of Edinburgh. It promoted Coors Light from 2003 to 2010. Its current work includes notable television adverts such as The Snowman for Irn-Bru and campaigns for legislation including the Scottish smoking ban in public places. The agency has won many effectiveness and creative awards, such as the Grand Prix at the Roses Advertising Awards 2009.
In 2001 it was an investor in online business-to-business off-licence Mustang Interactive.
As part of its community initiatives, it is actively involved in The Leith Festival, runs free clinics for small local businesses and has developed a programme to identify creative excellence in the community - Talentspotting. During The Leith Festival in 2007, the agency unofficially twinned Leith with Rio de Janeiro by placing a sign on Leith Walk.
More recently, the Leith Agency has started Leith Records, a place to showcase new local and Scottish music, and Leith Dock, a blog for interesting and inspirational happenings in Edinburgh, Scotland and beyond. In 2010, it staged a production of Shakespeare's The Tempest on a barge in Leith.
In 2012, it launched a breast cancer awareness campaign for the Scottish government featuring Elaine C Smith. It was claimed to be the first UK television ad to feature full-frontal bare breasts. It has also produced campaigns for Health Promotion Agency Northern Ireland.
In 2013 it purchased Newhaven Communications, another advertising agency which had worked for brewer Tennent's and on government campaigns, and which had been formed 11 years previously by former Leith Agency employees.